Think I'll stick to the specc'd copper NGKs for my Hyundai 4-banger. 30K replacement interval (I could have gone 40 or 50, they looked practically new). This car is easy on the plugs, evidently. At a $1.70/plug, vs. nearly $5 for Plats, and $9 for iridium, each, with no performance increase over the operating life of the cheaper plug, what's the advantage? That's for me, of course, with easy in and out access.
For V-8s and 6's with crummy access, I understand the desire for extended life. But man, when you talk about 50-100,000 miles on a set of plugs, I'd hate to be the guy that has to get em out.