Right you are, more than a guess, just a marketing thing.Off topic: Costco sources their maple syrup from Canada and it sells for about $12.99 per 32oz (quart). Will be interesting to see if it goes up in price. Amazon sells 128oz. (gallon) for $55 delivered: https://www.amazon.com/Little-Man-Syrup-Wisconsin-Medium/dp/B00SXLZGK2/ref=sr_1_18?crid=IKMAEU9ZV4KL&dib=eyJ2IjoiMSJ9.7loSVH4lSZZOFdODVVWkMrijygRvYm753iWkFsfiM2NNPR5iO7a3B_euQBQjRYQTRfyxQLDifgroGdzwLiU-GA.bT0PMJCMgMulQfG7sgkF4erJ-JiMAUY-MywRGDrWemM&dib_tag=se&keywords=maple+syrup+gallon&qid=1743952995&sprefix=maple+syrup+gallon,aps,111&sr=8-18&xpid=9Qt4lQJGBJ4eB
Finally, I wouldn't let the "organic" marketing affect one's decision. Maple syrup is made in natural sugar maple woodlots. There's almost zero chance of any genetically modified sugar maple trees grown there. And, pesticides are extremely/rarely used in sugar maple woodlots compared to horticulture and agriculture crops. I'll take a wild azz guess that almost all maple syrup is organic.