Don't forget there are many other things that someone can invest in besides stocks.
Like starting a business.
Land.
Buying a semi truck.
Equipment.
Car wash.
McDonald's.
M&M meats.
Gas station.
Hardware store.
Auto parts store.
Golf course.
Indoor climbing gym.
Farm.
Gravel pit.
Excavation company.
Footings and basement wall company.
Antique furniture dealer.
Road grading and plowing.
Moving company.
Mini storage.
Power sports dealership.
Build an 8 plex or apartment building.
Driving school.
Equipment operator school.
Butcher shop.
Tire store.
Build jet boats.
Barber shop.
Teach first aid courses.
Mobile tire swaps.
Fire extinguisher refiller.
Pub.
Resort.
Vineyard.
B&B.
There are thousands of things a person can invest in, many will do better than most stocks.
Why own a millionth of a company, when you can own the entire thing.
It’s expensive to start a business today with all the rules, regulations, red tape, insurance(s), overhead, financial liability, Taxes, etc, etc….
I agree with you it can be very rewarding if business is successful. It can also be a nightmare if things go wrong.
I’m a small business owner.