So, you're impressed with Mobil 1 oil, or the dealership?
Most places now offer a "premium" service package; upgraded filters and lubes. No surprise there.
I'm sure you paid for the oil in the purchase price of the car; they don't give that stuff away. And you probably paid a premium over their cost just for them to use it.
What was so impressive here? I'm not trying to make fun of you, but I don't understand what you're enamored with.