There is a configuration called a Halbach array that focuses the magnetic field on just one side of a set of magnets - I'm fairly sure the FilterMags use this.One thing for sure, they will need to be very strong magnets, as the field on the inside will be quite weak, and weaker when hot.
I wrote a bit about the topic here: https://bobistheoilguy.com/forums/threads/regarding-magnets-on-oil-filters.388954/
I designed a fully parametric retainer model that should adapt to any right rectangular prism magnet size and oil filter diameter. Got a little sidetracked with other projects, but it's ready to print and test whenever I have a bit of free time.