Agreed. I just did a cooler line flush (using the tranny's own pump) recently on our newly acquired Focus. It had 230,000Km on the original fluid (135,000 miles roughly). I pulled the cooler line, positioned a drain pan under it and the garbage that was in there came flowing out. When it started to sputter, I stopped, put fresh fluid in it, fired it back up and continued. All of a sudden the fluid went from black to dark red, so I knew all the old fluid was out. Shut it off, topped it up, brought it up to operating temp to verify the level (and topped-up as needed) and the car shifts FAR better than it did when we picked it up.
Completely different from using a flush machine however! Which is the point Trav is trying to make here.