I remember reading in Car&Driver a while back. It doesn't make a **** of a lot of difference if you accelerate gently or wot up to cruising speed. what's important is your actual cruising speed and how astutely you maintain it(hello cruise control)
of course, in a congested city driving environment, it's probably best to just accelerate gently and coast at 25mph since your'e just going to be stopping again in 10 seconds anyways.