I know some oils are "better" than others, especially when specific applications are considered, but let's say you used the same brand, grade, and type of oil in a car over it's lifetime, changing every 5K miles. All other factors being equal, how much will using an expensive, premium brand oil (like Amsoil/Red Line, or even Valvoline R&P/Penzoil UP) extend the life of your engine over using a bargain priced oil like Supertech/Kirkland, assuming API/ISLAC certified full synthetic. Do you think performance improvement is noticeable in most cases? How many more miles will the premium oils give you over the lifetime of the car? I'm thinking that all oils that meet the spec now are very good, and that the difference would not be huge. I know there are no hard answers to these questions, just looking for opinions.
Probably not much difference over life of vehicle a suitable grade (viscosity) with proper certication oil is used for the vehicle. However, that's assuming no adverse conditions happen.
i.e. - any brand is fine if it's properly certified oil that's proper grade/viscosity oil and changed at appropriate interval for the vehicle and conditions. Assuming if climate is not severe. Also if there's never a cooling system failure (such as a radiator hose suddenly bursts) while driving in traffic where you can't immediately pull over. Also, if you're not frequently racing around harder than normal.
My Jeep 4L had a radiator hose pop off the radiator (a hose clamp hadn't been tightened) when I was in heavy traffic. I had to keep driving a few more blocks to get out of traffic and safely pull into a Walmart. It was a hot summer day in the 90s too. No harm was done to my engine. I don't know if using a namebrand synthetic oil (Mobil One 10w30) saved my engine, or maybe it would have been fine anyway. Not sure. However, fiascos can happen unexpectedly and a better oil provides some extra protection.
I do think there's benefits from using a synthetic oil compared to a connventional oil in an older car (as long as it doesn't leak or burn oil). Most newer cars require synthetic. Brand probably doesn't matter in normal conditions, but you can't know if/when an abnormally harsh condition might occur.
I think of cheap oil as good enough for most situations, and better oil as cheap good insurance for unexpected situations.
The issue then becomes how much insurance do I want to pay for? I limit my quest for better motor oil to choosing from what I can buy online from Wallyworld. I think the better oils sold by Walmart online are plenty good enough insurance for me and are affordable.
That Jeep I mentioned drove to 93K miles using Mobil One 10w30. Then to 410K miles using Supertech 10w30. Most of that in very hot climates (NV, AZ, CA). It was offroaded a lot and a lot of city miles in it's first 93K miles. Then a lot of highway miles from 93K-410K miles.
Supertech 5w30 is not an oil I'd consider as providing extra protection, but it was good enough. For that matter, I'm not sure I'd consider M1 10w30 as providing extra protection either. Yet the Jeep went 410K even after overheating once.