As far as the selling below cost laws, they are generally poorly written and really aren't very effective when it comes to fuel sales. When I was in the business, we developed documentation were we would always show we were priced "below cost" in order to meet a competitor's price - this gives you an out. Also how do you define cost? (belive me there are several ways to define cost) Most of the laws don't get that specific thus they are very hard to enforce when push comes to shove. Overall I found the below cost laws stupid and they ended up costing the public more at the pump after all was said and done. The intent was alright but in actual practice they seldom worked and in most cases the public pays more. It really isn't that expensive to open a location to sell gasoline so if the big boys get too greedy then the free enterprise system still works and competitors will take note and eventually build a store up the street.
As far as profits, 10-12 cts/gal was a good pool average. That would be $8,000-$12,000 each month for a typical decent location. (Some high trafic locations could double that - so you see it can be pretty good) Inside figure another $12-15,000/month in gross profits from the pop, beer, snacks, etc.
I always liked to tell people that the State and Federal governments both make more $ on a gallon of fuel than the company operating the store. That helps to put it into prospective.
[ May 12, 2004, 11:30 PM: Message edited by: Cressida ]