What would these 18500 people do? Twinkies will be made elsewhere and there'll be job opening after they transfer ownership of the brands and equipments. There will be fewer jobs due to cutting inefficiency (i.e. each brand can only be delivered by each union contract labor it is assigned to, instead of all product on one route).
The union refuse to collaborate because they rather see a mutual destruction on this one company instead of having an example that other companies can follow on getting out of under funded pension and outdated contracts. They aren't always for just one group of employee as they have more to protect than just this one group in the long run. Just business and politics, nothing more.
The hedge funds / capitalists want it shut down so they can take the brand and equipments and make it elsewhere. The brand and products would worth more by using bankruptcy to exit out of disadvantaged labor contracts.
However, like Kruse said it is the product that failed the company. Twinkies may be good enough for a lower standard 50 years ago but today's kids and adult demand better quality for the same money, or will pay more for better quality. I'm sure a lot of the money went to Starbucks and ice cream today than Twinkies, and they have to do better than living off a dead old brand. You can have the most efficient process and labor cost making junks and still go out of business.
The union refuse to collaborate because they rather see a mutual destruction on this one company instead of having an example that other companies can follow on getting out of under funded pension and outdated contracts. They aren't always for just one group of employee as they have more to protect than just this one group in the long run. Just business and politics, nothing more.
The hedge funds / capitalists want it shut down so they can take the brand and equipments and make it elsewhere. The brand and products would worth more by using bankruptcy to exit out of disadvantaged labor contracts.
However, like Kruse said it is the product that failed the company. Twinkies may be good enough for a lower standard 50 years ago but today's kids and adult demand better quality for the same money, or will pay more for better quality. I'm sure a lot of the money went to Starbucks and ice cream today than Twinkies, and they have to do better than living off a dead old brand. You can have the most efficient process and labor cost making junks and still go out of business.