I've spoken to a very well known and experienced veterinarian about commercial dog food. He's been a veterinarian for over 40 years. He tells me that the food ingredients themselves do not comprise more than 10% of the retail price of a commercial bag of dog food. I'm guessing that he knows what he's talking about since he's often consulted in the development of foods and holistic nutritional supplements. That got me thinking...
My college degree is not in Marketing, so I'm hoping someone can help me out. If my friend is correct, the average $50 bag of dog food has only $5 worth of food ingredients. My question(s) is/are...what are the other $45 dollars in costs attributed to?
I know there's...
1.) Research and development
2.) Marketing
3.) Shipping
4.) Packaging
What else???
Thank you,
Ed
My college degree is not in Marketing, so I'm hoping someone can help me out. If my friend is correct, the average $50 bag of dog food has only $5 worth of food ingredients. My question(s) is/are...what are the other $45 dollars in costs attributed to?
I know there's...
1.) Research and development
2.) Marketing
3.) Shipping
4.) Packaging
What else???
Thank you,
Ed