I had my Hankook H727 tires installed today on my 2007 Hyundai Sonata. I posted detailed pics and info on these tires in this thread when the tires arrived. I chose these tires because of the mix of price, mileage rating and winter performance. These tires are made in Korea. I would have preferred a USA-made tire, but I couldn't find one that met all my criteria. I had the tires installed at a local Firestone. The total cost was $79.31. I didn't get these tires from Tire Rack, but they just assumed I did and gave me the Tire Rack installation prices. I paid $350 shipped for the four tires from Discount Tire Direct. It also submitted a $50 rebate. Assuming I get my rebate, I'll have paid a total of $380 installed for all four. Two local shops I called wanted around $650 for a set of H727 tires installed, so I saved quite a bit. I could have saved a little by having them installed at a ghetto shop in a nearby city. But, my other sets of tires also came from Firestone/Expert tire, so this way all our vehicles can go to the same place for rotation/balance. Also, this way I have a printed receipt clearly stating the mileage the tires were installed. It should be easy to prove when they were installed should they wear out prematurely. A few notes about the service: -They didn't say anything about installing T-rated tires on my car, which originally came with V-rated tires. I was prepared to argue with them, because the owner's manual doesn't say V-rated replacement tires are required. -They used a Hunter Road Force balancer. -Two different techs balanced the tires. One of them needs more training, because he counterbalanced the wheel. He had weights directly across from each other on the wheel. I didn't say anything because it wasn't worth arguing with them. -They used a torque wrench for final torquing the wheels after using the impact. -They got a small stain on the car's light-colored interior. I was going to make sure to tell them to use a seat cover, but I forgot. I've never taken this car anywhere for service and had it come back without a stain on the seat. I hate light-colored interiors. I'm not going to offer any review on the tires, because I've only driven them 5 miles. I'll update this thread with more info as I get some miles on these tires.