I have been looking around for TPMS sensors for my steel wheels on the Accord. I have ran two winters so far without TPMS sensors, but do not like not being able to turn off the parental controls. On 2008-2012 Accords, when the ECU cannot see the TPMS sensors, it does not allow you to turn off VSA/traction control. While I haven't needed to turn this off yet, I do not want to be caught with my pants down. I researched and decided on VDO Redi-Sensors SE10002. I have an ATEQ QuickSet TPMS tool that'll allow me to swap out the TPMS sensor codes via the OBDII port. Not sure if the new VDO sensors come with each sensor's respective code on a paper in the box or if I'll have to have someone read/pull their codes for me. Deciding that I wanted these sensors, I looked and saw that the B&M Advance Auto had them for $51.99 a piece. With a coupon code, and doing individual orders online, they could be had for $31.99 a piece. Amazon with Prime was $35.66. I wanted to buy them at AAP as I have over $100 in gift cards that I wanted to use. Advance Auto online doesn't accept their own gift cards, only the stores do. Yesterday, I went into my local store and asked if they would either price match/use a coupon code to total the same price as their online counterpart or if they would price match Amazon. The fellow came back very crabby with a no. I asked why and they said "because you can get cheap discounted parts anywhere". So I left, went home, and called the Advance Auto 1-800 number. On their website, their price matching policy didn't have any exceptions against online retailers. Just auction sites (eBay) or wholesellers (I'll get to that in a minute). I spoke with this very friendly woman on the phone and explained my situation. I said how I asked for a price match against Amazon but was denied. She put me on hold for a few then came back and mentioned that the reason they can't price match Amazon was because they are considered a wholeseller. She did say they do however price match RockAuto. I then said, "I'm not mad at you, but I think it's a little annoying and embarrassing on AAP's part that in 2014 the store can't accept their own gift cards online". She said, "Yes, and I agree it is kinda shocking for 2014". She then said she wanted to take a few minutes and look through a few things and see what they can do for me. She took my name and number. Ten minutes later she called me back. She said that tomorrow (today) the Hamburg store will have 4 of the sensors in-stock and the manager will price match Amazon's price. I thanked her and said it's nice that you're doing this as AAP is usually a go-to for me and my family with having name brands and good prices (didn't mention after the coupon codes .) I'm am happy. AAP's customer service has been decent before. One time I bought a filter for the Impala, PF52 instead of the correct PF61. Their website and in-store computer both said the PF52. Got home and nope, wrong filter. They gave me a $15 gift card for my trouble. Sometimes it pays to call.