I like it. Jeep guaranteed $2.99 gas. Hyundai guaranteed your payments if you got laid off, and will guarantee your trade in value. GM needs to invent some marketing gimmicks. Lead, follow, get out of the way, etc.
This might have the added perk for GM of easier financing... if a person had decent credit history but a terrible driving record.
Which brings up the point... if the numbers crunch for the proverbial terrible driver, what is he/she going to do after the first year?
Would it help or hinder GM to have inexpensive body panels? Whatever they lose on parts sales they'll gain back on whole car sales?