I too wouldnt get hung up on brands. I see prices have gone up over the last few years.
A few years ago we had our gas water heater replaced. On Christmas Eve no less.
Anyway, license plumber, good guy in our community, has young kids did the job was glad to give him the work.
I left it up to him on what to install, he did a great job, actually took the effort to clear up what he called improper install by our builder, minor but he didnt have too. They used PEX too close to the fittings on the water heater.
Anyway this is what he put in, said it was a good unit, I believe him, also liked the fact of the Honeywell control on it. (not a big deal and for all I know they all use Honeywell now)
Anyway, its a State Water Heater, he installed it for around $900 at the time which is starting to look like a bargain now.
I suspect this water heater is sold through the trade and not direct to consumers but I haven't looked any further into it.
BTW - I think A-O Smith is the same company as State Industries and I see Lowes sells them under the AO Smith name like the photo below.
https://www.statewaterheaters.com/support/gs6-50-brt/
https://www.bemacsupply.com/buy/product/a-o-smith-state-industries-gs6-50-brt-400/58501
BTW- Im not a fan of a tankless water heaters. But as someone above posted they love theirs.
What I like about traditional tanks is I have 50 gallons of hot water all the time, never run out, no matter how much demand. A poorly sized tankless or poorly made tankless will have issues and depending on what is in your water supply the coils may need regular cleanings to maintain hot water.