The Fram Extended Guard uses a wire mesh backed dual ply synthetic media. This is not your average paper filter, and its very capable of extended OCI use. I posted a video not too long ago where I dissected the Extended Guard media...it really is two plies, and its more like fiberglass then paper. very similar to the material you find in the EA Amsoil and RP filters.
When this filter was $7 at WM, it was a steal. Now its $9, and there is more competition in that category from filters like the M1, Pure 1, etc. That said, for a long OCI, this filter would most likely outlast either of those.
I am a born and bred Fram hater...but I've used the Extended Guards on my car without issue, and would happily do so again.