FRAM oil is now available @AAP

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Brand names are becoming more of a marketing gimmick than anything. They usually depend on their prior history to get consumer respect. Names like Craftsman for example attract those who remember the Craftsman tools from long ago. Today’s Craftsman is not the same.

Maytag, Jennair, Kitchenaid, are they better than Whirlpool or Hotpoint? We see it here in oil filters as two corporations make probably 90% of the filters used here. Consolidation is blurring the brand
True, but that was sort of what I was getting at. If consumers are already used to brands they know, and trust, Fram would have to either have a huge following from their filters or offer another incentive, such as better price. Even if their oil does come out of the same spigot as an already popular brand of oil.

I'm starting to think there are many people out there buying Fram filters for decades and Fram decided it would be worth their while to market oil to them. I always assumed people thought they were garbage, which is probably a false assumption outside of people who actually researched filters when Fram had a bad rap for cheap construction.
 
I always assumed people thought they were garbage, which is probably a false assumption outside of people who actually researched filters when Fram had a bad rap for cheap construction.
Yeah, AFAIK, FRAM is one of the best selling oil filter brands in the US. Whether they're good or bad is somewhat irrelevant in this case. All that matters is that they have a large client base, which means this base may be susceptible to purchasing other FRAM-branded products.

Similar to Big Mac - best selling hamburger, even though many would not consider it best hamburger. :)
 
I’ve seen a Fram branded synthetic before in a type of farm store about 10 years ago. It was pretty cheap, but I don’t know who blended it.
 
The blender has been identified in this thread and all the others on this subject. Amalie.

I emailed Fram about this recently and this was their response:

"Although those products bear the FRAM name, we do not manufacture them. And unfortunately we do not have the MSDS for the 0w30 oil. For Technical Questions about(Motor Oil, Fluids) Call:

Amalie Technical Services

(800) 368-1264"
 
They make the filters most people buy, and Fram/AAP is probably banking on those people thinking, "Oh, wow. They make the filter so the oil must be really good!".

But seriously, if they're listing certifications that can't possibly be true, isn't that illegal somehow? Or does that depend on who's president? :LOL:
It's one thing to recommend an oil for certain approvals or certifications but they shouldn't be ones that are impossible to meet by the list given. That's a red flag that should be hard to ignore.

One wonders if that word salad of impossible approvals doesn't elevate to the point of being a PQIA Consumer Alert.
 
I’ve used this “Fram” motor oil a couple of years ago. Perfectly serviceable stuff, and the engine(s) it’s gone into don’t know it from Castrol or even SuperTech.

I would get it from my local farm and fleet supply. I didn’t know they even HAD a “Fram European Spec” oil; the farm and fleet store doesn’t carry that particular oil, as your typical farm and fleet buyer isn’t likely to have a BMW or other European car that uses it (typically; I did, but got my Euro oils at auto parts stores). 😎

I would put Fram Motor Oil on the same level as the SuperTech or OReillys house brand - use it in your daily driver and even your small engines. I don’t have enough info to say the same for their European oil... 🧐
 
Everything other than SN and dexos2 shows as "meets" so I have doubts about this being a pqia alert. If it falls inside the parameters for those two plus it's viscosity, it should be fine.
My point being that the "meets" list contains conflicting approvals that cannot be concurrently met. I wasn't complaining that there was only a "meets" list rather than actual approvals, but rather that it is saying it is suitable for some approvals that cannot be correct in conjunction with others on that list.
 
If it’s this formula … seems they would have this (left) label (note not A40)

33474698-3F9A-4BFD-98E3-09E3525FD186.png
 
If it’s this formula … seems they would have this (left) label (note not A40)
The back label of FRAM 5W-40 lumped both left (Approvals) and right (Recommended for) columns into a single paragraph, it seems.

Also, as I mentioned earlier, even Amalie 5W-40 is nowhere to be found on MB Bevo lists, which raises some doubts for me.

Lastly, VW 502.00 requires TBN to be 10 or above, so again, ***?
 
The back label of FRAM 5W-40 lumped both left (Approvals) and right (Recommended for) columns into a single paragraph, it seems.

Also, as I mentioned earlier, even Amalie 5W-40 is nowhere to be found on MB Bevo lists, which raises some doubts for me.
Yeah … Warren manages this better … But personally I think the majors are more vital to the globe … so I don’t buy much of the formulator only stuff …
 
The back label of FRAM 5W-40 lumped both left (Approvals) and right (Recommended for) columns into a single paragraph, it seems.

Also, as I mentioned earlier, even Amalie 5W-40 is nowhere to be found on MB Bevo lists, which raises some doubts for me.

Lastly, VW 502.00 requires TBN to be 10 or above, so again, ***?
Plus the Mercedes-Benz approvals aren't written correctly for actual approvals. I couldn't find this brand on the VW nor the Audi list either.

That Amale segregated listing seems to be another fabrication just like the Fram list, only worse.
 
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