Originally Posted By: Jim Allen
Typical ignorant statement from someone in a group of people who don't know much about oil filters and can't even articulate what they think is bad. They offer few specifics, little data, mostly just opinion: "It's bad. I said so. That's it!"
That's the problem, though, Jim. We know that fairly idiotic marketing "works." We know that word of mouth works, too. So, we have to expect that bad word of mouth, particularly those things that have undergone amplification for many years, is detrimental.
Mercedes, for instance (or any very expensive premium brand) has a certain aura about it, and it's not because every one of us has bought a Mercedes and tried one. Fram gets a lot of heat, and, similarly, it's not because every one of us has bought and tried one, much less experienced a failure, either.
Typical ignorant statement from someone in a group of people who don't know much about oil filters and can't even articulate what they think is bad. They offer few specifics, little data, mostly just opinion: "It's bad. I said so. That's it!"
That's the problem, though, Jim. We know that fairly idiotic marketing "works." We know that word of mouth works, too. So, we have to expect that bad word of mouth, particularly those things that have undergone amplification for many years, is detrimental.
Mercedes, for instance (or any very expensive premium brand) has a certain aura about it, and it's not because every one of us has bought a Mercedes and tried one. Fram gets a lot of heat, and, similarly, it's not because every one of us has bought and tried one, much less experienced a failure, either.