The Fram Extra Guards are rated for 5,000 mile changes, so the nitrile ADBV is appropriate. The EGs efficiency is decent. The only thing some people don't like is the end caps and what seems like less media, but again the media area is based on the 5K mile rating. Most might go get a WIX or NAPA Gold (on sale) and use those instead, as the efficiency is the same as the EG and they have a silicone ADBV, and they have metal end caps. A lot of people say "there is a better filter for the same money", which could be true if you looked around and got sale or rebate deals. There is tough competition in this tier of filter.
As said the TG is a pretty good step up in efficiency and mileage rating, and has the silicone ADBV and better media for that reason.
Fram is running a $2 rebate on the Ultra through the end of August (get form on Fram's website). You can get an Ultra at Walmart for $9 before rebate.