To pull the curtain back a bit I pulled my individual sales numbers for last month. Now I took a week off, so they are lower than normal but here is a quick rundown. In total I sold $187,959.62 in parts December of 2025. $2,762.38 was over the retail counter, $41,997.78 was to wholesale accounts, $3,128.43 was on internal ROs and counter tickets (think used car get ready and due-bills), and $140,868.56 was on service repair orders customer pay and warranty. When it all shook out (those numbers don't math because accounting is fun) my net profit to the company was $73,796.89.
I did all of that because when people say they want a discount on the front counter and don't get it, that is why. Retail sales are such a small part of the business (and please no-one get offended by this, it is just business at the end of the day) that while someone argues over a possible $20 discount or whatever on a part over the retail counter, I could be selling an engine over the technician counter at no discount whatsoever. Or even better under warranty we get cost +90.89% which a lot of times is better than selling it at MSRP.
