Do Ford dealers pay wholesale or MSRP for Ford OEM parts.
Ford OEM prices
- Thread starter borgward
- Start date
What I am asking is do Ford dealers pay the MSRP parts price published by Ford or do they pay less than Fords published MSRP price? If They pay Fords published part price do they get a rebate like when they sell a new car.
You are saying Ford dealers they pay less that the listed MSRP price?
You are saying Ford dealers they pay less that the listed MSRP price?
When I was at GM dealer 30 years ago parts prices were like 60-70% off the list price. That’s what we as a dealer paid.
Trade price we sold to other shops at was like 30% off list.
So for example retail customer might pay $100, another shop might pay $70, and we paid likely $30-$40. Depended on the part.
I doubt it’s changed much.
Trade price we sold to other shops at was like 30% off list.
So for example retail customer might pay $100, another shop might pay $70, and we paid likely $30-$40. Depended on the part.
I doubt it’s changed much.
I don't know about Ford but I worked parts in a Chevy dealer. Customers paid $100. Dealer paid $50. markup was 50%.
It has. Paging @bdcardinal
These is dealer cost which is proprietary information and is what we pay for the part from Ford. There is no set percentage and it can vary wildly.
There is list/MSRP which is what Joe Q Public is charged.
Then there is wholesale which is a certain percentage either off the list or above cost which we charge to wholesale accounts who have enough sales volume to justify them not paying MSRP, their discount is based off of sales volume and returns (and in some cases attitude and how many checks bounce).
Then there is matrix pricing which is what some dealers use which is a percentage over list which the charge to make a minimum profit.
There is list/MSRP which is what Joe Q Public is charged.
Then there is wholesale which is a certain percentage either off the list or above cost which we charge to wholesale accounts who have enough sales volume to justify them not paying MSRP, their discount is based off of sales volume and returns (and in some cases attitude and how many checks bounce).
Then there is matrix pricing which is what some dealers use which is a percentage over list which the charge to make a minimum profit.
To pull the curtain back a bit I pulled my individual sales numbers for last month. Now I took a week off, so they are lower than normal but here is a quick rundown. In total I sold $187,959.62 in parts December of 2025. $2,762.38 was over the retail counter, $41,997.78 was to wholesale accounts, $3,128.43 was on internal ROs and counter tickets (think used car get ready and due-bills), and $140,868.56 was on service repair orders customer pay and warranty. When it all shook out (those numbers don't math because accounting is fun) my net profit to the company was $73,796.89.
I did all of that because when people say they want a discount on the front counter and don't get it, that is why. Retail sales are such a small part of the business (and please no-one get offended by this, it is just business at the end of the day) that while someone argues over a possible $20 discount or whatever on a part over the retail counter, I could be selling an engine over the technician counter at no discount whatsoever. Or even better under warranty we get cost +90.89% which a lot of times is better than selling it at MSRP.
I did all of that because when people say they want a discount on the front counter and don't get it, that is why. Retail sales are such a small part of the business (and please no-one get offended by this, it is just business at the end of the day) that while someone argues over a possible $20 discount or whatever on a part over the retail counter, I could be selling an engine over the technician counter at no discount whatsoever. Or even better under warranty we get cost +90.89% which a lot of times is better than selling it at MSRP.
Before the big C Most dealers pay MSRP x .32xx or .35xx multipliers.
Example $100 x .3250 = $32.50
Now I can only imagine. Our local dealers are such rip off artists, they charge the public MSRP + 15%.
I have to buy my ford parts online. Depending on the parts guy you can tell them you work for a shop (insert name here______) and tell them its for your personal car and they will hook you up. Others require the shop owner to call in and order it. Total money scam.
Same with local STIHL dealer. 15% and rumored to be now 25% above msrp. Yes I was quoted over $80 for a fuel cap.
Example $100 x .3250 = $32.50
Now I can only imagine. Our local dealers are such rip off artists, they charge the public MSRP + 15%.
I have to buy my ford parts online. Depending on the parts guy you can tell them you work for a shop (insert name here______) and tell them its for your personal car and they will hook you up. Others require the shop owner to call in and order it. Total money scam.
Same with local STIHL dealer. 15% and rumored to be now 25% above msrp. Yes I was quoted over $80 for a fuel cap.
- Joined
- Aug 18, 2025
- Messages
- 566
my good buddy works for a large ford dealer and he what a dealer paid was all over the place..somethings were really thin..he said some stuff he could get for a nice discount and other stuff he had to pay almost msrp. said all depended on what it was..apparently no real discounts on crate Coyote engines....
They don't pay MSRP. If they did, they'd be selling parts for free.
Kestas
Staff member
Ford employees would get a discount at the dealer for Ford parts.
Markup and Gross profit are different, The dealer pays their cost, which is going to be below MSRP, the Service Department only sells Labor. So the Parts revenue goes to the parts department. Typically. That's why the customer pays MSRP on a repair. The OE doesn't make anything on labor and is only interested in selling parts to the dealer. There are also rebates from the OE on parts just like cars. They are paid on volume, hitting certain goals like warranty performance etc. All the departments are competing for your dollar.
I used to work on British cars and depending on the part, the parts house gave me 30 to 50 percent off of list price. That was back in the dark ages. Reason I asked is that I thought the Ford OEM part in question price was MSRP, that was $370. Dealer said MSRP was $557. I wondered if they were double dipping. Once I put my readers on I realized the OEM part price was not MSRP but discounted.
You're right. I should have said they have 50% gross margin.
I worked retail in another industry years ago. Cost to the store was usually half of retail. It sounds like highway robbery, but the staff would like to get paid, have some kind of benefits, and the landlord needs paid, and the bank with the loan needs paid. I still shop local when I can.
Interesting read! My "premier" independent actually up charges from MSRP no less.
My drivers side upper control arm should be $200 (list) and of course I could get it from an online "Ford" retailer at $121.
I don’t hold this against any shop.
My shop wants $335 to install OEM.
$175 for aftermarket.
I called to see what aftermarket part and it is Moog, which I am good with.
Shop also provides a 50k/5year with nationwide towing and repair and many say they stand behind it, so I won’t complain.
Moog it is.
Parts guy did say the invoice never even says the actual part name, but has the number, and they consider it their own due to the warranty.
And yes, I have had them save the part box and old part for me in the past, so it is legit.
My drivers side upper control arm should be $200 (list) and of course I could get it from an online "Ford" retailer at $121.
I don’t hold this against any shop.
My shop wants $335 to install OEM.
$175 for aftermarket.
I called to see what aftermarket part and it is Moog, which I am good with.
Shop also provides a 50k/5year with nationwide towing and repair and many say they stand behind it, so I won’t complain.
Moog it is.
Parts guy did say the invoice never even says the actual part name, but has the number, and they consider it their own due to the warranty.
And yes, I have had them save the part box and old part for me in the past, so it is legit.
OK, maybe I am being cheap.
Dorman is $100 less than OEM for the intermediate steering shaft. Told them OEM.
THey DOUBLE the MSRP of the part. Am I just being cheap or what?
Dorman is $100 less than OEM for the intermediate steering shaft. Told them OEM.
THey DOUBLE the MSRP of the part. Am I just being cheap or what?
This is my issue with shops - they want 50% gross margin on parts. There not in the service business, there in the parts business.
Also double MSRP implies there getting no discount from wherever they buy, but there likely getting 20 to 30% off MSRP wherever including the dealer.
Your options are to fix it yourself or pay - because they all do it. I DIY.
No disrespect to the hard working technicians that are also underpaid by said shops.
