Ford Considering Scrapping Lightning

[Frankrank]

This article is from the WSJ. I have a account and can "gift" a article.

Really a shame! One of the only electric vehicles I was thinking about. Waste of money and effort:

https://www.wsj.com/business/autos/...4?st=3wgt9n&reflink=desktopwebshare_permalink

 

[CleanSump]

They can't afford to carry something that loses money. Cut it and move on, that's business.

 

[SumGuy]

Zerohedge ran a story about this this afternoon. Only 1500 sold in October. End of EV credits, and some mysterious aluminum plant fires are part of this story. Being a ZH story, lots of spicy comments. 13 billion in value destruction being one of the more tamer comments.

 

[Snagglefoot]

I was always wondering about the extreme weight to move one person and box full of air.

 

[ka9mnx]

Ford did you a favor.

 

[OneLonelyBurrito]

Seems really short sighted of them if they truly do cut it. We all know its not the right vehicle for all applications but it definitely has it's place.

 

[SupremePossum]

I suspect they are going to build a ground up electric focused truck, instead of shoe horning it into the F150 platform

Wether everyone likes it or not, electric is the future

 

[HemiBenny]

Wether everyone likes it or not, electric is the future

I'm seeing a lot of pushback on that forced nonsense!

When someone lives in their little "bubble" and an electric vehicle fulfills their needs, they believe that it should work for "EVERYONE."

 

[SupremePossum]

Well, I never said current!

 

[loneryder]

I think it’s a nice electric vehicle except for towing.

 

[97prizm]

They can't afford to carry something that loses money. Cut it and move on, that's business.

I've always thought that was weird. Unless parts are still high shouldn't Ford know what their cost is? Shouldn't they be able to make money on it? Teslas ridiculous Cybertruck is a moneypit on their bottom line as well. Tesla has spent over 5 Billion on the Cybertruck and has managed to move about 50,000 units total.

 

[JeffKeryk]

The Lightning did not qualify for the tax credit, right?

Wait for it... "Wait till the big boys get in!"

 

[Owen Lucas]

I hope they bring back the lightning but this time a lowered truck, like and F-100 with a larger motor.

 

[SubieRubyRoo]

Seems really short sighted of them if they truly do cut it. We all know its not the right vehicle for all applications but it definitely has it's place.

What exactly is “its place”? Being a $90k tow vehicle to move your 3-person pop-up trailer to the other side of the campground after you tow it there with your gas truck, and then put it back on the charger?

Some EVs can make better sense than an ICE for certain use cases and users, especially when that’s confined to a single metro area. Replacing a half-ton truck that’s used for actual half-ton truck stuff over a large geographical anrea isn’t an area where EVs are competitive yet.

Perpetuating uncompetitive models simply blocks the way for the necessity of more innovation.

 

[demarpaint]

Smart move, that $7,500 tax deal going away isn't helping anymore, as predicted. Ford can make money selling things people want and offer EV cars and Hybrids if they desire. They can always revisit the Lightening if need be.

 

[daves87rs]

Well, they mean already dead and gone. Suppliers were notified anyways. Mach E is not far behind.

Ford realizes they might want to hold on the tech here for a while…..

 

[shortyb]

Make the REAL Lightning again. ICE SVT with a Kenne Bell. They'll sell a bunch.

 

[GON]

Speculation - the majority of Ford Lightning were sold to the Federal Government. Consumers purchase of Ford Lightning were slim to none.

With the Federal Government reportedly making purchase decisions based on economics at this time, it is reasonable to assume the Ford Lightning is no longer the darling on the GSO vehicle list.

 

[rszappa1]

and ford just built a large battery plant in Glendale KY,,,,just south of Louisville....wonder if ford is regretting building it now...

 

[BISCUT]

I'm seeing a lot of pushback on that forced nonsense!

When someone lives in their little "bubble" and an electric vehicle fulfills their needs, they believe that it should work for "EVERYONE."

Just my opinion. The market seems to be reflecting a sales loss commensurate with gov't pressures/incentives. Meaning, EV's are finding fair market equilibrium. Some, like the Lightning will fade away while others will continue to sell to those whom they work for. Kinda the way it's supposed to be...