So what's the deal with the pressure on the vehicle tire placard.
1) It has enough load carrying capacity to carry the weight of the vehicle fully loaded.
Enough time has gone by that all the vehicle manufacturers have learned one (of many) of the lessons from the Ford / Firestone situation some 1o years back - and that is that tires should have some built in reserve at the placard pressure.
2) The vehicle was extensively tested at that pressure.
Vehicle manufacturers have a ton of people and a ton of facilities and equipment - and when they do testing, they will use the placard pressure in their tires.
3) EVERY tire manufacturer recommends that the vehicle placard pressure be used.
You would think that with all the different tire manufacturers out there, there would be one who endorses something different - but no, there isn't. NHTSA also endorses the placard. What pressure does NHTSA and the tire manufacturers use when they are doing vehicle testing? Placard!
4) The pressure on the sidewall of the tire is there because it is required by law. It is NOT a recommendation. If it says it is a maximum, it means that it is the maximum usable pressure - not that you should use it.
5) The pressure written on the sidewall comes from "The Notes on page 1-34".
http://www.barrystiretech.com/loadtables.html
About 1/3 of the way down the page I discuss this. Notice how arbitrary it is!
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We know that vehicle manufacturers test at the placard pressure - and that makes sense that they do - but what about tire manufacturers? They aren't tied to a vehicle when they do tire tests in the lab.
Well, tire manufactuers use the rated load and rated pressure from the load tables - or something that is derived from the load table. For standard load passenger car tires, the pressure on the load table is 35 psi.
There is one exception to the pressure thing! Speed rating tests are run at 35 psi for T and lower speed ratings, H is run at 44 psi, and V and higher are run at 51 psi.
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OK, so what about tire properties at elevated pressures?
Improved Rolling resistance (fuel economy)
Improved speed capability
Improved wear rate
Improved steering crispness
Reduced ride comfort
Reduced impact resistance
Reduced Footprint - and that has implications for 2 other things:
Reduced Evenness of Wear
Reduced Traction
I'll be honest here: There is hardly any data at all on these last 2 subjects, but I've collected enough anecdotes to conclude they are true.
Bottomline? If the person asking the question has very little expertise - and doesn't want to listen to a long winded explanation, I'll tell them to use the placard. It is ALWAYS a safe answer.
If they do have expertise and are willing to talk awhile, I can discuss all the data that is available and where it would be nice to have more data.
And to those who point to the sidewall pressure and think it has meaning? Well, I've told you where it comes from and how it is arbiratary and how tire manufacturers do not test using that pressure.......