I havent seen it yet but from an article i read this morning "Falls City Beer unveiled its largest product-line expansion in the brand's history. The company is expanding its two bottled beer varieties to seven"
I am somewhat confused as to how/why.
I am not brand loyal on beer and usually try different microbrews from time to time, but yesterday for the first time I noticed a lonely facing of Falls City beer in 6pack form at my local rite-aid. The price was $3.99 for the 6pack.
That works out to .66cents per 12oz. can retail price. That is cheaper than bottled generic water...
So with the price of this beer below the cost of water, and almost nobody drinking it that i can tell...how and why do you expand the company?
I imagine alot of wages, trucking costs, brewery costs, distributor costs etc etc that comes out of this cheaper than water beer...
How financially can this be done? Is it a hail mary pass? Or could there be a new following for Falls City?
The trend i see is flavored beer...almost the whole beer section is clouded with watermelon cider or green apple raspberry whatever.
I am a fan of the old man beers (Pabst, Schlitz, Old Style, Schaefer, Strohs) but i dont think any of them will release a line of 7 more beers any time soon.
I am somewhat confused as to how/why.
I am not brand loyal on beer and usually try different microbrews from time to time, but yesterday for the first time I noticed a lonely facing of Falls City beer in 6pack form at my local rite-aid. The price was $3.99 for the 6pack.
That works out to .66cents per 12oz. can retail price. That is cheaper than bottled generic water...
So with the price of this beer below the cost of water, and almost nobody drinking it that i can tell...how and why do you expand the company?
I imagine alot of wages, trucking costs, brewery costs, distributor costs etc etc that comes out of this cheaper than water beer...
How financially can this be done? Is it a hail mary pass? Or could there be a new following for Falls City?
The trend i see is flavored beer...almost the whole beer section is clouded with watermelon cider or green apple raspberry whatever.
I am a fan of the old man beers (Pabst, Schlitz, Old Style, Schaefer, Strohs) but i dont think any of them will release a line of 7 more beers any time soon.