Again... any schedule has to have some allowable variation. I'd seriously go talk to the service manager and say, "Is 10 days for your convenience really enough to cost you all of the service my vehicle will ever get? Because if you're going to split hairs when I just bought a new vehicle, then I'm not sure I trust my vehicle to you."
For reference, my mom bought a new Subaru Forester last year. The dealer did not advertise any free maintenance with the deal even though she bought the 100k warranty. When she got to 3k, I called the service manager and asked if they would change the oil for free. He said it's not a typical thing, but they would happily do it to build the dealer-customer relationship, and perform a quick inspection of the vehicle to make sure everything was still looking good. A $70 freebie Subaru OEM 0W20 oil and filter change (which probably cost them $15 total) just tickled my mom pink and helped the dealership start laying a foundation to keep her as a repeat customer for new cars and service for the rest of her life, the value of which far exceeds anything they may have lost from a free oil change.
IMHO any service department that doesn't recognize that it's the CUSTOMER that keeps them in business deserves to lose them. I don't shop based on price alone anymore for literally everything I buy... I buy based on the effort the business is willing to put into the relationship and the service... I'm willing to pay a reasonable amount more to a business that cares about what I care about, whatever their product.
For reference, my mom bought a new Subaru Forester last year. The dealer did not advertise any free maintenance with the deal even though she bought the 100k warranty. When she got to 3k, I called the service manager and asked if they would change the oil for free. He said it's not a typical thing, but they would happily do it to build the dealer-customer relationship, and perform a quick inspection of the vehicle to make sure everything was still looking good. A $70 freebie Subaru OEM 0W20 oil and filter change (which probably cost them $15 total) just tickled my mom pink and helped the dealership start laying a foundation to keep her as a repeat customer for new cars and service for the rest of her life, the value of which far exceeds anything they may have lost from a free oil change.
IMHO any service department that doesn't recognize that it's the CUSTOMER that keeps them in business deserves to lose them. I don't shop based on price alone anymore for literally everything I buy... I buy based on the effort the business is willing to put into the relationship and the service... I'm willing to pay a reasonable amount more to a business that cares about what I care about, whatever their product.