EFBs were developed as a lower cost alternative to AGMs for more demanding applications, like those with stop/start systems. They're more durable than standard flooded batteries and can handle the additional duty.
But, they haven't been heavily adopted in North America as of yet, with a limited selection on store shelves.
I believe Exide is the only supplier making them here, and even when they are available, don't offer much cost advantage.
A Duralast H6 EFB from AutoZone is $240, only $10 less than their AGM H6.
Then, consider that the Walmart EverStart Platinum H6 AGM is $180, and has a 4-year replacement warranty, vs. the 3-year warranty of the two Duralast options, and that EFB becomes even less compelling.