The OG Ultra/Titanium was the GOAT! Those days are gone…I totally agree that while some other brands like Wix XP or even certain PGI-made filters offer good performance, they do not quite match that combination of high efficiency and strong flow that the fully synthetic Fram models had. Hopefully Fram or someone else steps up to fill the gap, because serious DIYers and long-interval users really depend on that level of filtration.