What's the most expensive product you've ever covered?
Motor oil. To evaluate motor oil and we went down to New York City, commandeered 75 taxis, changed their engines, and put oil in religiously every 3,000-6,000 miles. Then we took the engines out of the taxis, looked at the engine parts to see how much wear there was on the pistons and how much carbon buildup there was and concluded that they all did fine for 60,000 miles. There was no sign of wear on any of them. So our advice was you can change your oil every 6,000 miles rather than 3,000. And we said you can buy the cheapest oil you can find. You don't have to worry about the $2-a-quart whiz-bang oil, because that's what we tested and it wasn't any different.
Now it's very simple to say in a paragraph, but when we did the test it was very scary because we entered into something that cost us well over $300,000. Suppose the experiment failed? I was very pleased about that motor oil project because it answered a burning question. All the ads about the best oil—you don't need to spend that money and you don't need to change it as often because our experience with these taxis demonstrated fairly conclusively that it's not necessary.
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Now, I don't mean to start any trouble. But it would really suck if we are doing all this stuff for nothing.
Motor oil. To evaluate motor oil and we went down to New York City, commandeered 75 taxis, changed their engines, and put oil in religiously every 3,000-6,000 miles. Then we took the engines out of the taxis, looked at the engine parts to see how much wear there was on the pistons and how much carbon buildup there was and concluded that they all did fine for 60,000 miles. There was no sign of wear on any of them. So our advice was you can change your oil every 6,000 miles rather than 3,000. And we said you can buy the cheapest oil you can find. You don't have to worry about the $2-a-quart whiz-bang oil, because that's what we tested and it wasn't any different.
Now it's very simple to say in a paragraph, but when we did the test it was very scary because we entered into something that cost us well over $300,000. Suppose the experiment failed? I was very pleased about that motor oil project because it answered a burning question. All the ads about the best oil—you don't need to spend that money and you don't need to change it as often because our experience with these taxis demonstrated fairly conclusively that it's not necessary.
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Now, I don't mean to start any trouble. But it would really suck if we are doing all this stuff for nothing.