I consider a product to be generic when it lacks branding - a widely recognizable and known brand name, usually with a logo. For example, if it says 'One dozen rolls of super-soft double-ply Toilet Paper' Proudly manufactured by the Thunder Dumpling CO, Bitter End, TN' then that qualifies this as a generic product at least in mind.I asked earlier what the OP means by "generic" and there's been no responses from him/her or anyone else. I'm not sure if "generic" stuff exists anymore, at least not what I call generic (same as you describe - in plain, white packaging).
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