For OLM cars like GM and Honda, I use the cheapest synthetic on sale to the OCI suggested by the computer. Otherwise, 10k on a premium synthetic, unless a particular car/engine is known for issues (most 1MZ Toyotas, some turbo cars, etc), or if it's been a year and still haven't racked up 10k
Brake fluid flushed when replacing the pads and rotors. Transmission fluid replaced when I first buy the car and then never again (I don't have my cars long enough to need another ATF change, but I'd probably do it after 30-60k). Air filters every few years, cabin filter every year. Spark plugs and coolant only if I think it's necessary. The exception is Honda, where I just follow the minder for everything (except brake fluid, which is done when the pads and rotor
Brake fluid flushed when replacing the pads and rotors. Transmission fluid replaced when I first buy the car and then never again (I don't have my cars long enough to need another ATF change, but I'd probably do it after 30-60k). Air filters every few years, cabin filter every year. Spark plugs and coolant only if I think it's necessary. The exception is Honda, where I just follow the minder for everything (except brake fluid, which is done when the pads and rotor