Originally Posted By: badtlc
Originally Posted By: Olas
I know what you mean about how sponsorship can boost sales, but I'm making reference to the creme de la creme actually USING a product, not just endorsing it.
I go back to my point - If it wasn't the best of the best, they wouldn't use it. Would they?
F1 is no different than NASCAR or any other racing team. If Mobil is willing to give them free oil, they'll use it. F1 teams spend all their money developing chassis, suspension, telemetry, engines, body panels, etc. Things like filters and oil just don't have the impact.
The above may be true, BUT, the oil that XOM is 'giving'
F1 teams is NOT your on the shelf at Sino Mart 0W-40, or even their on the site 'Racing' 0W-30/50.
It HAS TO BE a specially formulated, esoteric brew made for each engine builders'/manufacturers' specific wants/needs, given the sky high revs (yes, even still with the new rules they are STILL screaming these things out), and now the power density/complexity of turbos and KER systems especially warrant exotic lubricant blends.