Did GM's truck commercial hurt rather than help?

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Originally Posted By: OVERK1LL

I had a guy REFUSE to let me tow his truck out of a mud pit because I was driving a Ford. He actually waited around until another guy with a GM truck showed up. Said he couldn't be towed out by a Ford, it would just be wrong.
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Let me guess; he had a brother named "Dad", right?
 
I didn't see the commercial, but my feelings are that Ford and Chevy lovers need to unite and not bash each other...but rather team up and focus their energy bashing the Foreign trucks
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Originally Posted By: GMBoy
I didn't see the commercial, but my feelings are that Ford and Chevy lovers need to unite and not bash each other...but rather team up and focus their energy bashing the Foreign trucks
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Indeed! Not quite. But there is way too much fallout from this commercial. I am a proud Ford Truck owner and a former GM and Dodge truck owner, but this commercial was hilarious. I believe you should buy truck for the capabilities that you will be using and your personnel preference. Not on a funny commercial.
 
Originally Posted By: dave1251
Originally Posted By: GMBoy
I didn't see the commercial, but my feelings are that Ford and Chevy lovers need to unite and not bash each other...but rather team up and focus their energy bashing the Foreign trucks
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Indeed! Not quite. But there is way too much fallout from this commercial. I am a proud Ford Truck owner and a former GM and Dodge truck owner, but this commercial was hilarious. I believe you should buy truck for the capabilities that you will be using and your personnel preference. Not on a funny commercial.


I agree. I cannot stand all these commercials that are basically a music video or whatever and hardly mention anything about the vehicle.

I think the commercials should only focus in the vehicle and it's selling points - actually showing the car instead of some actor. Let the product sell itself, in other words. That Chevy truck making it thru the end of the world commercial never mentioned any features of the truck nor any good views of it.
 
Originally Posted By: GMBoy
I didn't see the commercial, but my feelings are that Ford and Chevy lovers need to unite and not bash each other...but rather team up and focus their energy bashing the Foreign trucks
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Meh, those silly little Toyota's, and Dodge has been a foreign truck since 1998.
 
Originally Posted By: dailydriver
Originally Posted By: OVERK1LL
Regardless, GM isn't the only one to have horrible commercials. I agree that the Ghetto Chrysler ones are awful! So are the Hyundai rapping hampsters, and Ford's over-the-top Super Duty commercials were ridiculous.

They've ALL had some bad ads. This one is simply holding the top spot for those presently on the air and in recent memory.


^^^Yes, the Camry "too sexy for my shirt" disaster comes to mind as well.
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But yes, for all those commercials from Car manufacturers (and other products as well), One thing comes to mind: Whether it be Hamsters, Ghetto 8-Mile, GM trucks saving the world, or Sexy T-shirts, As annoying as they might be, seem everyone on this thread knows Exactly what is being sold. And that, my friends, is what makes those commercials effective.
 
Yes, this is a very cheesy ad but GM is not the only manufacturer to produce [censored] advertisement. The F-150 ads with Dennis Leary are annoying as well as the KIA ads for the Sortento and Sportage. To myself a great car ad has to hit the spirit and heart of the manufacturer and customer. One of the best ads ever was for the Porsche 911. Playing on emotion and the senses.
 
I'm not sure I'd call ALL the foreign car owners biased. Many of us bought a lot of GM products before we got fed up and looked elsewhere.

So to paint with a such a broad brush is disingenuous.

I hope GM, Ford and Chrysler all the best. But to paint all foreign car owners as biased is out of touch with reality.

Part of the reality is many folks had stories just like mine. We grew up in GM home, and never looked anywhere else. Then one day, we had something other than a GM. It may have been a Mazda or Toyota or Honda.

Many never came back to GM, and you have what happened to the original GM.

GM once sold over 1/2 the cars purchased in America. I don't think it was bias that dropped that figure to 1 out of every 5 or 6(give or take)

The product for the past 40 years had a lot to do with it. Be it non-car people badge engineering cars, and cutting corners or what.

The bottom line is the most destructive thing to GM was GM. Not a group of car buyers who may or may not be biased.

Let's hope they learned from it and can win back the lost customers.

But as anyone knows, it's harder to win back a customer than to keep one you already have.

Originally Posted By: mechanicx
Originally Posted By: OVERK1LL
Originally Posted By: Hokiefyd
I personally LIKED the Chevy commercial. I thought it was an imaginative piece. Graphics were superb, in that most all of the scenery had to be imagined and drawn, on a computer or otherwise. I thought it was put together pretty well, technically-speaking.

This will likely be a lesson in marketing classes in the future...either, in hindsight, this IS what you do, or is NOT what you do. This isn't a negative thread (or wasn't intended to be one). It's simply this: is this piece of advertising ultimately going to help or hurt the company? I don't know either way. It was most interesting to me how much reaction the ad got. It wasn't all that polarizing to me.


It's not polarizing to you because you have two Honda's in your signature
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I'll give Ford guys somewhat of a pass because they are biased and at least they're another domestic fan. But I got to give any foreign car owner props for not being anti-GM biased. At least it demonstrates they make choices that aren't just anti-domestic or GM bias. I sort of loathe foreign car owners with the bais. Especially Hyundai fans
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I still loved this Audi commercial, his reaction when he sees that tarted up Camry is priceless!



Another Lexus jab.
 
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Originally Posted By: javacontour
I'm not sure I'd call ALL the foreign car owners biased. Many of us bought a lot of GM products before we got fed up and looked elsewhere.

So to paint with a such a broad brush is disingenuous.

I hope GM, Ford and Chrysler all the best. But to paint all foreign car owners as biased is out of touch with reality.

Part of the reality is many folks had stories just like mine. We grew up in GM home, and never looked anywhere else. Then one day, we had something other than a GM. It may have been a Mazda or Toyota or Honda.

Many never came back to GM, and you have what happened to the original GM.

GM once sold over 1/2 the cars purchased in America. I don't think it was bias that dropped that figure to 1 out of every 5 or 6(give or take)

The product for the past 40 years had a lot to do with it. Be it non-car people badge engineering cars, and cutting corners or what.

The bottom line is the most destructive thing to GM was GM. Not a group of car buyers who may or may not be biased.

Let's hope they learned from it and can win back the lost customers.

But as anyone knows, it's harder to win back a customer than to keep one you already have.

Very well said, However most of the GM lovers just don't get it.
 
Originally Posted By: Tim H.
Originally Posted By: javacontour
I'm not sure I'd call ALL the foreign car owners biased. Many of us bought a lot of GM products before we got fed up and looked elsewhere.

So to paint with a such a broad brush is disingenuous.

I hope GM, Ford and Chrysler all the best. But to paint all foreign car owners as biased is out of touch with reality.

Part of the reality is many folks had stories just like mine. We grew up in GM home, and never looked anywhere else. Then one day, we had something other than a GM. It may have been a Mazda or Toyota or Honda.

Many never came back to GM, and you have what happened to the original GM.

GM once sold over 1/2 the cars purchased in America. I don't think it was bias that dropped that figure to 1 out of every 5 or 6(give or take)

The product for the past 40 years had a lot to do with it. Be it non-car people badge engineering cars, and cutting corners or what.

The bottom line is the most destructive thing to GM was GM. Not a group of car buyers who may or may not be biased.

Let's hope they learned from it and can win back the lost customers.

But as anyone knows, it's harder to win back a customer than to keep one you already have.

Very well said, However most of the GM lovers just don't get it.

Yes, that was a good post and believe me, I get it. The best point being that once you lose a customer it is hard to get them back. That is where GM is today. They are building the best vehicles they ever have, but getting foriegn/lost customers back will take a little more time...as the reliabilty gets proven over time they will try GM again. I for one see many GM products that are better than the offerings from Toyota, Nissan etc. Not all of them, but enough to prove that GM has finally got to the point of quality and customer care. I live it everyday and work my hardest to make change. One day....it will be proven and most of our jobs lost overseas will return...it's happening now.
 
Originally Posted By: OVERK1LL
Originally Posted By: mechanicx
I get it. It's OK for everyone to take all kinds of jabs at GM but not the other way around
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The ad was just suppose to be funny. Why would it tee anyone off unless they have some chip on their shoulder? There's a lot of ads I don't like particularly Hyundai and some of Chryslers ghettoish ads. It's not like Ford hasn't run an ad where supposedly a Chevy truck owner switched to Ford after a test drive. But I guess that's OK.


I don't think many people found it funny, that's the issue. I wasn't "upset" by it; I just found it ridiculous. And it is. It was meant to be ridiculous. However, I think from the response it received, the tactic may have back-fired.

Regardless, GM isn't the only one to have horrible commercials. I agree that the Ghetto Chrysler ones are awful! So are the Hyundai rapping hampsters, and Ford's over-the-top Super Duty commercials were ridiculous.

They've ALL had some bad ads. This one is simply holding the top spot for those presently on the air and in recent memory.


I found it funny, probably the best commercial I saw that night besides the Chrysler/Eastwood one. In the end, its a commercial, it promotes the product and it does it with humor.

The guy offered a Twinkie at the end of it. Just like the GE/Budweiser commercial, or the Chrysler commercial where people are making a stink about it being political!

http://www.huffingtonpost.com/2012/02/06..._n_1258701.html

You can't win these days. Take a commercial for what it is. 30-60 seconds of bla blah blah blah on a product. I for one don't base my purchasing decisions on a commercial.
 
Originally Posted By: subiedriver
Ford didn't take a 50 billion dollar bailout, of which the taxpayer's will have to eat about 4 billion dollars. GM ran themselves into the ground through mismanagement and building shoddy cars. They deserved to fail in my opinion.

Ford tightened their belt buckles and pulled themselves back from the brink, and they have vastly improved their quality since 2007.


Really? Yet Ford had no problem participating in the "Cash for Clunkers" program, which yielded them tax payer money no?

http://money.cnn.com/2009/10/28/autos/clunkers_analysis/index.htm

It's all the same. You push money away with one hand, and take it with another. In the end, everyone put their hand into the cookie jar.


I for one don't care either way. They all got money on our dime no matter how you look at it.
 
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Originally Posted By: javacontour
I'm not sure I'd call ALL the foreign car owners biased. Many of us bought a lot of GM products before we got fed up and looked elsewhere.

So to paint with a such a broad brush is disingenuous.

I hope GM, Ford and Chrysler all the best. But to paint all foreign car owners as biased is out of touch with reality.

Part of the reality is many folks had stories just like mine. We grew up in GM home, and never looked anywhere else. Then one day, we had something other than a GM. It may have been a Mazda or Toyota or Honda.

Many never came back to GM, and you have what happened to the original GM.

GM once sold over 1/2 the cars purchased in America. I don't think it was bias that dropped that figure to 1 out of every 5 or 6(give or take)

The product for the past 40 years had a lot to do with it. Be it non-car people badge engineering cars, and cutting corners or what.

The bottom line is the most destructive thing to GM was GM. Not a group of car buyers who may or may not be biased.

Let's hope they learned from it and can win back the lost customers.

But as anyone knows, it's harder to win back a customer than to keep one you already have.

Originally Posted By: mechanicx
Originally Posted By: OVERK1LL
Originally Posted By: Hokiefyd
I personally LIKED the Chevy commercial. I thought it was an imaginative piece. Graphics were superb, in that most all of the scenery had to be imagined and drawn, on a computer or otherwise. I thought it was put together pretty well, technically-speaking.

This will likely be a lesson in marketing classes in the future...either, in hindsight, this IS what you do, or is NOT what you do. This isn't a negative thread (or wasn't intended to be one). It's simply this: is this piece of advertising ultimately going to help or hurt the company? I don't know either way. It was most interesting to me how much reaction the ad got. It wasn't all that polarizing to me.


It's not polarizing to you because you have two Honda's in your signature
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I'll give Ford guys somewhat of a pass because they are biased and at least they're another domestic fan. But I got to give any foreign car owner props for not being anti-GM biased. At least it demonstrates they make choices that aren't just anti-domestic or GM bias. I sort of loathe foreign car owners with the bais. Especially Hyundai fans
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I have to disagree GM put out poor vehicles for 40 years. I'd say over the last 40 years they had more good cars than bad compared to the competition. I never said all foreign cars buyers were biased and ignorant of GM and domestics. But the media has been biased for years and promoted foreign cars and overly criticised GM for less than accurate and honest reasons. Most years and models of GM vehicles weren't near as bad as they were portrayed and the foreign vehicle weren't as good as they made them out to be. This had a factor in buying decisions and contributed to confirmation bias.

On the flipside, a lot of car buyers never owned a GM vehicle or never owned one that wasn't an old, abused, and worn out base model. Despite their lack of experience and knowledge of the topic they can tell you all about how bad GM vehicle were and how great their Japanese vehicles are. Some people have tried the foreign cars out and found them not what the media cracked them up to be and went back to domestics. Others found that the foreign cars had their advantages but GM models had their's, so it was a wash or they prefered the domestic on balance. GM cars in the past certainly weren't perfect, no cars were. But it is simplistic if not biased to say they didn't have attributes and were completely inferior to imports. I still say the media was tainting and biasing the buyer pool and will always believe that. That;s my main point, and not that there are all kinds of people with differeing experiences.
 
Originally Posted By: Anies
Originally Posted By: subiedriver
Ford didn't take a 50 billion dollar bailout, of which the taxpayer's will have to eat about 4 billion dollars. GM ran themselves into the ground through mismanagement and building shoddy cars. They deserved to fail in my opinion.

Ford tightened their belt buckles and pulled themselves back from the brink, and they have vastly improved their quality since 2007.


Really? Yet Ford had no problem participating in the "Cash for Clunkers" program, which yielded them tax payer money no?

http://money.cnn.com/2009/10/28/autos/clunkers_analysis/index.htm

It's all the same. You push money away with one hand, and take it with another. In the end, everyone put their hand into the cookie jar.


I for one don't care either way. They all got money on our dime no matter how you look at it.



Correct. The reason Ford didn't take any bailout/loan money was because the were smart enough to shore up their money and finacing ahead of time. Otherwise - they would have needed the money.
 
Originally Posted By: GMBoy
Originally Posted By: Anies
Originally Posted By: subiedriver
Ford didn't take a 50 billion dollar bailout, of which the taxpayer's will have to eat about 4 billion dollars. GM ran themselves into the ground through mismanagement and building shoddy cars. They deserved to fail in my opinion.

Ford tightened their belt buckles and pulled themselves back from the brink, and they have vastly improved their quality since 2007.


Really? Yet Ford had no problem participating in the "Cash for Clunkers" program, which yielded them tax payer money no?

http://money.cnn.com/2009/10/28/autos/clunkers_analysis/index.htm

It's all the same. You push money away with one hand, and take it with another. In the end, everyone put their hand into the cookie jar.


I for one don't care either way. They all got money on our dime no matter how you look at it.



Correct. The reason Ford didn't take any bailout/loan money was because the were smart enough to shore up their money and finacing ahead of time. Otherwise - they would have needed the money.


Agreed. Mulally was hired for a reason, and he did (and is doing) his job.
 
All of the people I watched with (read: mostly girls who don't care about cars) found it weird when I explained the nastygram GM got prior to the commercial airing.
 
Originally Posted By: mechanicx
I have to disagree GM put out poor vehicles for 40 years. I'd say over the last 40 years they had more good cars than bad compared to the competition.

I tend to think if that were the case, they wouldn't have been in the situation they were in. You cannot blame the media for everything. Sometimes, a shoddy product is just that...

I like Hyundai's, true.. But I would not hesitate to buy another branded car, foreign or domestic, if the style, quality, and functionality were what I was looking for in a vehicle. And I have never once bought or avoided a particular brand based on anything the media had to say about it. If I liked it, I bought it. And yes, I have owned GM products over the years. Can't say I was impressed, either.
 
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