A very illustrative thing is looking at the CR midsized truck reviews. They pretty much echo what the automotive writers and actual owners say- that the Honda Ridgeline is fantastic for the vast majority of midsized truck users.
But Honda themselves notes in their comments about the 2nd Gen Ridgeline that truck buyers are more concerned with things like the look of the truck- what it looks like in terms of styling, ground clearance, etc... and in the metrics like payload and towing capacity. Which 90% of them never use, but they put a lot of value on for some perplexing reasons. And the Ridgeline isn't real great in any of those categories.
I think a lot of people (myself included) see these reviews that prioritize different things, and we (best case) relegate them to another data point in our analysis, or (worst case) decide they're not worth squat because their priorities are clearly out of whack for whatever they're buying.
(and for full disclosure, I'm a CR subscriber, and I'm the proud owner of a 2024 Honda Ridgeline. Which is as fantastic as they say, IMO)