I got a quote for my 2012 F150 a few months back. Line X said $695 standard, $795 premo, $900 Max. They have stellar reviews. But I take them with a grain of salt. They can be rigged is my fear. I worked at a Ford dealership in 2001 and spray in liners were IIRC about $250 range 
I'm not super far from the Canadian border. I might call a dealer for Rhino in Surrey Canada, also a USA Rhino dealer a ways north of me. I think the Rhino, or Line X will both be OK.
Edit: I did a old Dodge Extended van 3/4 ton van floor with Herculiner decades back. I was thinking of doing my truck. But I was a lot younger back then.
I'm not super far from the Canadian border. I might call a dealer for Rhino in Surrey Canada, also a USA Rhino dealer a ways north of me. I think the Rhino, or Line X will both be OK.
Edit: I did a old Dodge Extended van 3/4 ton van floor with Herculiner decades back. I was thinking of doing my truck. But I was a lot younger back then.