So anyways I was over on the torquenews.com/subaru blog and reading a bunch of industry reports. According to JD Power, Subaru ranks very poorly on their APEAL score, and also on initial quality score. However, Forbes rated the Forester as the #5 most likely vehicle to make it to 250k miles, and their story confirmed that 96% of all Subarus sold in the past 12 years are still on the road. The one survey that Subaru did rank #1 on for JD Power was owner loyalty, beating Toyota and Honda. Since I'm a Subaru owner and fan, I want to ask for other opinions: If Subarus rate so poorly on the "industry expert" tests and scoring, why have they been rated #1 for customer loyalty and resale value over the past 3-4 years?
I'm puzzled, because the "experts" rank so many other vehicles above Subaru, yet the people actually buying the cars keep buying them and won't part with the brand. Why do you think this is?
I'm puzzled, because the "experts" rank so many other vehicles above Subaru, yet the people actually buying the cars keep buying them and won't part with the brand. Why do you think this is?