I agree with whimsey. I think 10-30 is the one size fits all for the general public. my 140,000 mile V6 4runner calls for 10w-30. I'm still going to 15w-40 Delo or rotella. I live in FL... it's a desert populated with people and gators and a few swamps here and there. I think these manufactures recomend lighter oil for Fuel economy and for colder climates. and probly b/c the average joe just gets in and FLOORS IT. sit in a mall parking lot for about 30 minutes and see how quick people get in, start the engine, get on the cell phone and high tail it out of there. Car has been on for 15 seconds and it's already at 3,000 rpm.