Originally Posted By: TooManyWheels
Some viral marketing going on there. It's very odd to see Cadillac being positioned as a performance brand, in comparison to their historical approach.
I picked up one of David E. Davis's last commentaries while waiting for a haircut the other day. He was asked what he thought about Cadillac, and said "It seems like Cadillac is being run by people who don't really like Cadillacs." And went on to say that the Escalade was the most "Cadillac-like" vehicle they made.
Personally, I think the CTS-V is a fantastic car, and I'm glad they make it for the same reason I love the Chrysler 300 SRT-8. But I do think Cad should build a "softer" and bigger luxury car (not the Escalade) as well. The CTS replaces the Seville, but what carries on the tradition of the Fleetwood or DeVille? Nothing.