I've never liked the excessive, cheap cologne smell of the body wash for men products I've tried. I have a bottle of Dial with "marula oil" (something like that) which has been to my liking. It has a bit of a sweet fragrance to it, but I find it pretty pleasant. It has significantly reduced the itchy skin condition that tends to occur in the dry, winter months.
Also, if you try the peppermint Dr. Bronner's - be careful, it can make certain parts of the anatomy burn (in an intensely pleasant way).