Why hasn't it fully caught on yet? IIRC, it's been around since 2005 for PS3 games and movies as well. That's 6 years... yet I run across people almost on a daily basis who have no idea what Blu-Ray is. Even when you go and rent a Redbox movie, it warns you when you try to rent a Blu-Ray disc that you have to have a Blu-Ray player. Correct me if I'm wrong, but DVDs caught on pretty fast, or at least faster than Blu-Ray. And IMO, the DVD to Blu-Ray jump in quality is equal to or greater than the jump in quality from VHS to DVD. Is Blu-Ray marketing just bad? I thought its marketing was what killed the HD-DVD (even though HD-DVD was superior). With so many people having HD TVs, you'd think that Blu-Ray would be very popular, since it looks far better than a DVD video. Any ideas? Are people misinformed and/or ignorant?