Many so-called waxes these days are really synthesized polymers or specialized water soluble esters and the surfactant is the agent allows the polymers or esters to spread; the alcohol makes the polymers dry faster.
I like many still like the looks of a good Carnauba wax shine:
From Wiki:
Composition
Carnauba wax contains mainly esters of fatty acids (80-85%), fatty alcohols (10-16%), acids (3-6%) and hydrocarbons (1-3%). Specific for carnauba wax is the content of esterified fatty diols (about 20%), hydroxylated fatty acids (about 6%) and cinnamic acid (about 10%). Cinnamic acid, an antioxidant, may be hydroxylated or methoxylated.
Uses
Carnauba wax can produce a glossy finish and as such is used in automobile waxes, shoe polishes, food products such as candy corn, instrument polishes, and floor and furniture polishes, especially when mixed with beeswax. It is used as a coating on dental floss. Use for paper coatings is the most common application in the United States. It is the main ingredient in surfboard wax, combined with coconut oil.
IMHO, I think Mother's products are the best detailing value out there.