Best American car commercial, EVER

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That was a great commercial.

And for those of you saying "Chrysler products still suck" or "until they can back it up with substance"... When was the last time you actually looked at a chrysler product hmm? For me it was the other day. I went to my local Chrysler dealer to take a gander. I'm very much impressed with everything. The difference between the old T&C and the new one is just.... Unbelievable. And that goes for everything. Didn't do any test driving, but the interiors by themselves were still freakin awesome.
 
Originally Posted By: Nick R
And for those of you saying "Chrysler products still suck" or "until they can back it up with substance"... When was the last time you actually looked at a chrysler product hmm? For me it was the other day. I went to my local Chrysler dealer to take a gander. I'm very much impressed with everything. The difference between the old T&C and the new one is just.... Unbelievable. And that goes for everything. Didn't do any test driving, but the interiors by themselves were still freakin awesome.

We're not saying Chrysler isn't improving. Or, if anyone is, I'm ignoring them.

What we're saying is that the ad did not demonstrate Chrysler's improvements.
 
Originally Posted By: Panzerman
That was the lamest commercial, I ever watched. I kept waiting for the car to get jacked, when he parked outside the theatre. I liked the "Hey that thing got a Hemi" much better. I am not all that impressed to go buy a car, simply because it is made from Detriot. The Unions have just ruined that notion for me, because I know they are behind every car that rolls out of that city. They have ruined the whole American steel concept for me.



Please. Just because you don't live here does not give you a reason to tear it apart (not to mention other members that live here too). And we're talking about the commercial, not unions.


Thanks!
 
Originally Posted By: Nick R
That was a great commercial.

And for those of you saying "Chrysler products still suck" or "until they can back it up with substance"... When was the last time you actually looked at a chrysler product hmm? For me it was the other day. I went to my local Chrysler dealer to take a gander. I'm very much impressed with everything. The difference between the old T&C and the new one is just.... Unbelievable. And that goes for everything. Didn't do any test driving, but the interiors by themselves were still freakin awesome.



Gotta agree with Nick on this one..I've seen the product: it's a night and day difference. Not class leading, but surprising for sure....


Of course being from MI, it was a pride moment...
 
Originally Posted By: d00df00d
Originally Posted By: Nick R
And for those of you saying "Chrysler products still suck" or "until they can back it up with substance"... When was the last time you actually looked at a chrysler product hmm? For me it was the other day. I went to my local Chrysler dealer to take a gander. I'm very much impressed with everything. The difference between the old T&C and the new one is just.... Unbelievable. And that goes for everything. Didn't do any test driving, but the interiors by themselves were still freakin awesome.

We're not saying Chrysler isn't improving. Or, if anyone is, I'm ignoring them.

What we're saying is that the ad did not demonstrate Chrysler's improvements.



While it did flash product, I think it more of ode to Detroit...
 
Originally Posted By: Stu_Rock
I am shocked at how jaded people are on here. I have no desire to buy a 200/Sebring, but the message is powerful. It builds upon Detroit's heritage, not in an apologetic "we do things better now" or trust-begging "we're established" sense, but with swagger and passion: building cars is in our blood, and despite all the adversity we've met, we aspire to do it better than anyone else.

Further, the ad's production is brilliant. It has great cinematic devices. For example, the scaffold-supported façade shown in the early clips of decay looks like just another ruin, but in the wider camera angle the viewer realizes it's actually being preserved for use in a new structure. It's symbolism of how Detroit--as a metonym for the auto industry--is building for the present and the future, leveraging its experience and heritage.

Honestly, it's one of the best ads I've seen. The product it shills is certainly debatable, but love it or hate it, the ad is a masterpiece.



This.
 
When I saw this ad I honestly kept thinking "Fiat" and "UAW", who own this American icon.
 
Originally Posted By: Astro14
I've got an example of what the Motor City can do from the days when the world turned to Detroit for engineering excellence... Roller cam, full-flow cooling system, cockpit adjustable shocks, more power than 2 Fords put together - Packard. In 1932, Packard engineering was able to measure materials to one millionth of an inch. They introduced the world to the V-12...in the year 1917...the "H" shift pattern and had built engines for racing airplanes and the Navy's Zeppelins (that were specified to go hundreds of hours of continuous running without inspection/maintenance).

I love Packards as much as anyone. Their standards for precision and quality were so highly regarded that Rolls-Royce hand picked them to produce the legendary Merlin V12 under license. But, it must be said that Packard didn't actually "introduce the World to the V12" engine. Packard were among the first to introduce the V12 in a production automobile, but the V12 was around before that in the field of aviation, being built by a variety of makers.

Here is an interesting thread from the Antique Automobile Club of America forum. It covers everything from V12 engines to Stromberg carburetors, along with a selection of references. I hope you find it as entertaining and informative as I did.

P.S.: Any chance you've got pictures of that straight-8 around here somewhere?
 
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Originally Posted By: Nick R
And for those of you saying "Chrysler products still suck" or "until they can back it up with substance"...


I'd say that most are referring to reliability, dependability. The new interiors are fantastic. Soft-touch materials everywhere, nice color choices, etc. But the vehicles still have to hold up over the long haul. This is where Chrysler/Fiat needs to make the most progress in my opinion.
 
Originally Posted By: Ben99GT
When I saw this ad I honestly kept thinking "Fiat" and "UAW", who own this American icon.


I chuckled at the message also. I'd say that a lot of Chryslers aren't built in Detroit. The minivans aren't even built in this country; they're built in Canada. Nothing wrong with that, but it dilutes the "Detroit pride" message some, at least to me.
 
It reminded me of the early eighties when Lee Iacocca played to our patriotism and implored us to buy K-cars over Hondas and Toyotas. I don't see many K-cars still on the road....
 
Saw a Plymouth Reliant K-Car Baby blue wagon on the road yesterday. It was very clean looking. But its shocks/struts were so worn it was doing a boxer's bob and weave.
 
"Substance" means engineering, build quality, reliability, performance. I personally couldn't care less about what the interior looks like or what doodads it comes with. I just saw another car ad bragging about how they made 1 million measurements just to get the door handle right. I like those Ford truck ads that used to note how many trucks built over the last ten years were still on the road. Or, one of my favorites was the old Volkswagon commercial where a guy drives a Beetle through deep snow to get to the snow plow garage, and the voice over says something like "Ever wonder how the snowplow driver gets to work?" That kind of advertising works for me. Maybe Chrysler is headed in the right quality direction, but I will have to reserve judgment until this is proven in the real world.
 
Regardless of what anyone may think of the company or the product, but if you judge just the commercial by it's own merits... THAT is what a commercial should be. Not these stupid little puns that want to make me change the channel or gouge out my eyes and ears. Whoever is in charge of marketing at chryco needs a raise. All of the marketing I've seen from them in recent months has been pretty much solid gold.
 
Originally Posted By: pbm
It reminded me of the early eighties when Lee Iacocca played to our patriotism and implored us to buy K-cars over Hondas and Toyotas. I don't see many K-cars still on the road....


I don't see many "vintage" Hondas or Toyotas either.
 
Originally Posted By: Hokiefyd
Originally Posted By: Ben99GT
When I saw this ad I honestly kept thinking "Fiat" and "UAW", who own this American icon.


I chuckled at the message also. I'd say that a lot of Chryslers aren't built in Detroit. The minivans aren't even built in this country; they're built in Canada. Nothing wrong with that, but it dilutes the "Detroit pride" message some, at least to me.


Canadians buy a lot of American cars. Can't say the same for the Japanese. Canada, if anything, helps the domestic auto industry instead of hurting it like Japan does.
 
Originally Posted By: Nick R
Regardless of what anyone may think of the company or the product, but if you judge just the commercial by it's own merits... THAT is what a commercial should be. Not these stupid little puns that want to make me change the channel or gouge out my eyes and ears. Whoever is in charge of marketing at chryco needs a raise. All of the marketing I've seen from them in recent months has been pretty much solid gold.

Now here, I agree.

...Unless we consider substance to be a merit.
wink.gif
 
Originally Posted By: kelpie
Originally Posted By: pbm
It reminded me of the early eighties when Lee Iacocca played to our patriotism and implored us to buy K-cars over Hondas and Toyotas. I don't see many K-cars still on the road....


I don't see many "vintage" Hondas or Toyotas either.

thank you, you got to it before I did.
 
Originally Posted By: Hokiefyd
Originally Posted By: Ben99GT
When I saw this ad I honestly kept thinking "Fiat" and "UAW", who own this American icon.


I chuckled at the message also. I'd say that a lot of Chryslers aren't built in Detroit. The minivans aren't even built in this country; they're built in Canada. Nothing wrong with that, but it dilutes the "Detroit pride" message some, at least to me.

but THIS particular car, the new 200 IS produced in Detroit (Sterling Heights), so the commercial is not misleading.
 
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