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Best American car commercial, EVER
- Thread starter Popinski
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Originally Posted By: d00df00d
This is an excellent example of marketing. Definitely one of the better ones I've seen. It takes essentially zero content and turns it into a powerful message. It's hot air that somehow has impact. I like it.
We have a lot of that here in America lately (hot air with zero content)...
This is an excellent example of marketing. Definitely one of the better ones I've seen. It takes essentially zero content and turns it into a powerful message. It's hot air that somehow has impact. I like it.
We have a lot of that here in America lately (hot air with zero content)...
As a wannabe thug from Detroit I liked the comercial o.k. but chrysler is last on the list of cars for me.
Kestas
Staff member
ChuckBerry is correct. I've been listening to talk of renaissance and resurgence in the Motor City since the mid-70s. One could spend his whole life participating in this resurgence and never see it materialize.
Astro, as far as building this dream car, Chrysler did this once. They pushed marketing aside and gave the engineers free rein to build a car that they thought should be built. They came up with the Viper.
Astro, as far as building this dream car, Chrysler did this once. They pushed marketing aside and gave the engineers free rein to build a car that they thought should be built. They came up with the Viper.
Originally Posted By: mikered30
I must of missed the meaning of imported from Detroit. Is it somehow related to Fiat or that most of their products are not made in the US or something else?
I think it's supposed to mean that the car is like an import, but it's from Detroit.
Come to think of it, that seems to be a bit dissonant with their message that what makes the car American is what makes it good. Hmmm...
I must of missed the meaning of imported from Detroit. Is it somehow related to Fiat or that most of their products are not made in the US or something else?
I think it's supposed to mean that the car is like an import, but it's from Detroit.
Come to think of it, that seems to be a bit dissonant with their message that what makes the car American is what makes it good. Hmmm...
Originally Posted By: Kestas
ChuckBerry is correct. I've been listening to talk of renaissance and resurgence in the Motor City since the mid-70s. One could spend his whole life participating in this resurgence and never see it materialize.
Astro, as far as building this dream car, Chrysler did this once. They pushed marketing aside and gave the engineers free rein to build a car that they thought should be built. They came up with the Viper.
It's hard to note any real material improvements when the powers that be have been raping the citizens and lining their own pockets for years. First Coleman, then Kwame...it's hard to fight back when your own elected officials are the biggest criminals in the bunch.
As for the add, I liked it. Anything to portray Detroit in a positive light gets my approval.
ChuckBerry is correct. I've been listening to talk of renaissance and resurgence in the Motor City since the mid-70s. One could spend his whole life participating in this resurgence and never see it materialize.
Astro, as far as building this dream car, Chrysler did this once. They pushed marketing aside and gave the engineers free rein to build a car that they thought should be built. They came up with the Viper.
It's hard to note any real material improvements when the powers that be have been raping the citizens and lining their own pockets for years. First Coleman, then Kwame...it's hard to fight back when your own elected officials are the biggest criminals in the bunch.
As for the add, I liked it. Anything to portray Detroit in a positive light gets my approval.
Originally Posted By: Kestas
ChuckBerry is correct. I've been listening to talk of renaissance and resurgence in the Motor City since the mid-70s. One could spend his whole life participating in this resurgence and never see it materialize.
Astro, as far as building this dream car, Chrysler did this once. They pushed marketing aside and gave the engineers free rein to build a car that they thought should be built. They came up with the Viper.
It's the same story in other formerly industrial cities like Newark. You'll hear the same stories about renaissance, opportunity, and growth. The newspapers will continue to tell the same stories about corruption, crime, and graft. Best not to get involved in the charade and stay far away.
ChuckBerry is correct. I've been listening to talk of renaissance and resurgence in the Motor City since the mid-70s. One could spend his whole life participating in this resurgence and never see it materialize.
Astro, as far as building this dream car, Chrysler did this once. They pushed marketing aside and gave the engineers free rein to build a car that they thought should be built. They came up with the Viper.
It's the same story in other formerly industrial cities like Newark. You'll hear the same stories about renaissance, opportunity, and growth. The newspapers will continue to tell the same stories about corruption, crime, and graft. Best not to get involved in the charade and stay far away.
Originally Posted By: Popinski
I was hoping for more support, especially from fellow Americans.
Oh well.
That's funny; I was hoping for a commercial that actually showed real signs that the company was improving its products, especially from a company supported by my fellow Americans' tax money.
Oh well.
I was hoping for more support, especially from fellow Americans.
Oh well.
That's funny; I was hoping for a commercial that actually showed real signs that the company was improving its products, especially from a company supported by my fellow Americans' tax money.
Oh well.
Originally Posted By: Popinski
I was hoping for more support, especially from fellow Americans.
Oh well.
Like the add itself says...people like to bash on Detroit, even if they have never been there, they act as if they know what Detroit needs.
I grew up about four miles from that Crane sign at the opening of this add, right near the Marathon refinery. It's a rough place, but I'll tell you this. It is far safer today than it was thirty years ago down there.
For those of us who remember what Detroit was like, it is hard to reflect on those memories and juxtapose them against the current situation. It's just hard to believe that a City could tumble so far, so fast. Detroit really was a beautiful city in 1960.
I was hoping for more support, especially from fellow Americans.
Oh well.
Like the add itself says...people like to bash on Detroit, even if they have never been there, they act as if they know what Detroit needs.
I grew up about four miles from that Crane sign at the opening of this add, right near the Marathon refinery. It's a rough place, but I'll tell you this. It is far safer today than it was thirty years ago down there.
For those of us who remember what Detroit was like, it is hard to reflect on those memories and juxtapose them against the current situation. It's just hard to believe that a City could tumble so far, so fast. Detroit really was a beautiful city in 1960.
Originally Posted By: d00df00d
Originally Posted By: Popinski
I was hoping for more support, especially from fellow Americans.
Oh well.
That's funny; I was hoping for a commercial that actually showed real signs that the company was improving its products, especially from a company supported by my fellow Americans' tax money.
Oh well.
Well, the commercial gave the impression that the company has some grit and isn't going to roll over and die, or make some cookie cutter Corollas and Camrys. Probably the significance of the commercial is based on who came up with the concept. If it was chrysler management to reflect their corporate resolve then things are looking up, if it was a marketing agency then it was just another slick commercial.
Originally Posted By: Popinski
I was hoping for more support, especially from fellow Americans.
Oh well.
That's funny; I was hoping for a commercial that actually showed real signs that the company was improving its products, especially from a company supported by my fellow Americans' tax money.
Oh well.
Well, the commercial gave the impression that the company has some grit and isn't going to roll over and die, or make some cookie cutter Corollas and Camrys. Probably the significance of the commercial is based on who came up with the concept. If it was chrysler management to reflect their corporate resolve then things are looking up, if it was a marketing agency then it was just another slick commercial.
Ad was OK, but didn't do anything for me. What's really too bad is that the Chrysler 200 is nothing more than a slightly reworked Sebring in new sheet metal. It will take more than attitude to get me to buy the car.
The only Chrysler I would buy is a Ram 1500 or 2500 heavy duty. I'm out on their cars, long record of shoddy engineering, 20 years worth.
I am shocked at how jaded people are on here. I have no desire to buy a 200/Sebring, but the message is powerful. It builds upon Detroit's heritage, not in an apologetic "we do things better now" or trust-begging "we're established" sense, but with swagger and passion: building cars is in our blood, and despite all the adversity we've met, we aspire to do it better than anyone else.
Further, the ad's production is brilliant. It has great cinematic devices. For example, the scaffold-supported façade shown in the early clips of decay looks like just another ruin, but in the wider camera angle the viewer realizes it's actually being preserved for use in a new structure. It's symbolism of how Detroit--as a metonym for the auto industry--is building for the present and the future, leveraging its experience and heritage.
Honestly, it's one of the best ads I've seen. The product it shills is certainly debatable, but love it or hate it, the ad is a masterpiece.
Further, the ad's production is brilliant. It has great cinematic devices. For example, the scaffold-supported façade shown in the early clips of decay looks like just another ruin, but in the wider camera angle the viewer realizes it's actually being preserved for use in a new structure. It's symbolism of how Detroit--as a metonym for the auto industry--is building for the present and the future, leveraging its experience and heritage.
Honestly, it's one of the best ads I've seen. The product it shills is certainly debatable, but love it or hate it, the ad is a masterpiece.
Originally Posted By: Stu_Rock
Honestly, it's one of the best ads I've seen. The product it shills is certainly debatable, but love it or hate it, the ad is a masterpiece.
With this I agree. As an advertisement, I thought it was extremely well-done. The visual and audio was tightly-integrated, and it built the ad into a story that unfolded as the ad went on. For the purposes of review, it's possible to separate the product being sold and the technical production of the piece...which was top-notch in my opinion.
Honestly, it's one of the best ads I've seen. The product it shills is certainly debatable, but love it or hate it, the ad is a masterpiece.
With this I agree. As an advertisement, I thought it was extremely well-done. The visual and audio was tightly-integrated, and it built the ad into a story that unfolded as the ad went on. For the purposes of review, it's possible to separate the product being sold and the technical production of the piece...which was top-notch in my opinion.
Originally Posted By: LS2JSTS
Originally Posted By: Popinski
I was hoping for more support, especially from fellow Americans.
Oh well.
Like the add itself says...people like to bash on Detroit, even if they have never been there, they act as if they know what Detroit needs.
I grew up about four miles from that Crane sign at the opening of this add, right near the Marathon refinery. It's a rough place, but I'll tell you this. It is far safer today than it was thirty years ago down there.
For those of us who remember what Detroit was like, it is hard to reflect on those memories and juxtapose them against the current situation. It's just hard to believe that a City could tumble so far, so fast. Detroit really was a beautiful city in 1960.
Originally Posted By: Stu_Rock
I am shocked at how jaded people are on here. I have no desire to buy a 200/Sebring, but the message is powerful. It builds upon Detroit's heritage, not in an apologetic "we do things better now" or trust-begging "we're established" sense, but with swagger and passion: building cars is in our blood, and despite all the adversity we've met, we aspire to do it better than anyone else.
Further, the ad's production is brilliant. It has great cinematic devices. For example, the scaffold-supported façade shown in the early clips of decay looks like just another ruin, but in the wider camera angle the viewer realizes it's actually being preserved for use in a new structure. It's symbolism of how Detroit--as a metonym for the auto industry--is building for the present and the future, leveraging its experience and heritage.
Honestly, it's one of the best ads I've seen. The product it shills is certainly debatable, but love it or hate it, the ad is a masterpiece.
Originally Posted By: Hokiefyd
Originally Posted By: Stu_Rock
Honestly, it's one of the best ads I've seen. The product it shills is certainly debatable, but love it or hate it, the ad is a masterpiece.
With this I agree. As an advertisement, I thought it was extremely well-done. The visual and audio was tightly-integrated, and it built the ad into a story that unfolded as the ad went on. For the purposes of review, it's possible to separate the product being sold and the technical production of the piece...which was top-notch in my opinion.
+1
+1111111111 for Stu_Rock
Originally Posted By: Popinski
I was hoping for more support, especially from fellow Americans.
Oh well.
Like the add itself says...people like to bash on Detroit, even if they have never been there, they act as if they know what Detroit needs.
I grew up about four miles from that Crane sign at the opening of this add, right near the Marathon refinery. It's a rough place, but I'll tell you this. It is far safer today than it was thirty years ago down there.
For those of us who remember what Detroit was like, it is hard to reflect on those memories and juxtapose them against the current situation. It's just hard to believe that a City could tumble so far, so fast. Detroit really was a beautiful city in 1960.
Originally Posted By: Stu_Rock
I am shocked at how jaded people are on here. I have no desire to buy a 200/Sebring, but the message is powerful. It builds upon Detroit's heritage, not in an apologetic "we do things better now" or trust-begging "we're established" sense, but with swagger and passion: building cars is in our blood, and despite all the adversity we've met, we aspire to do it better than anyone else.
Further, the ad's production is brilliant. It has great cinematic devices. For example, the scaffold-supported façade shown in the early clips of decay looks like just another ruin, but in the wider camera angle the viewer realizes it's actually being preserved for use in a new structure. It's symbolism of how Detroit--as a metonym for the auto industry--is building for the present and the future, leveraging its experience and heritage.
Honestly, it's one of the best ads I've seen. The product it shills is certainly debatable, but love it or hate it, the ad is a masterpiece.
Originally Posted By: Hokiefyd
Originally Posted By: Stu_Rock
Honestly, it's one of the best ads I've seen. The product it shills is certainly debatable, but love it or hate it, the ad is a masterpiece.
With this I agree. As an advertisement, I thought it was extremely well-done. The visual and audio was tightly-integrated, and it built the ad into a story that unfolded as the ad went on. For the purposes of review, it's possible to separate the product being sold and the technical production of the piece...which was top-notch in my opinion.
+1
+1111111111 for Stu_Rock
Originally Posted By: LS2JSTS
For those of us who remember what Detroit was like, it is hard to reflect on those memories and juxtapose them against the current situation. It's just hard to believe that a City could tumble so far, so fast. Detroit really was a beautiful city in 1960.
I have no doubt of this. My mom's side of the family is from Michigan, and I know the state well. It has a very industrial feeling do it, and that's a good feeling to me. My dad's first job was stamping bumpers in Grand Rapids. My mom's dad worked for Fruehauf trucking for 40 years or something like that. They lived right next to a former GM-turned-Delphi plant on Burlingame Ave on the SE side of Grand Rapids.
I think about the huge buildings once occupied by these corporations, with thousands of engineers and drafters working thousands of hours hand-drawing cars and service manual illustrations. I think about the '60s and '70s, when the large profits funded lavish Christmas parties. A lot of workers got company cars as standard fare. The industry as a whole was just living very large, and I envy those who were there to enjoy that.
The best part is Detroit can get back to greatness again. It'll never be the same as it was. But it can get back to greatness again, and I think that's the part of the ad's message that resonates the most with me.
For those of us who remember what Detroit was like, it is hard to reflect on those memories and juxtapose them against the current situation. It's just hard to believe that a City could tumble so far, so fast. Detroit really was a beautiful city in 1960.
I have no doubt of this. My mom's side of the family is from Michigan, and I know the state well. It has a very industrial feeling do it, and that's a good feeling to me. My dad's first job was stamping bumpers in Grand Rapids. My mom's dad worked for Fruehauf trucking for 40 years or something like that. They lived right next to a former GM-turned-Delphi plant on Burlingame Ave on the SE side of Grand Rapids.
I think about the huge buildings once occupied by these corporations, with thousands of engineers and drafters working thousands of hours hand-drawing cars and service manual illustrations. I think about the '60s and '70s, when the large profits funded lavish Christmas parties. A lot of workers got company cars as standard fare. The industry as a whole was just living very large, and I envy those who were there to enjoy that.
The best part is Detroit can get back to greatness again. It'll never be the same as it was. But it can get back to greatness again, and I think that's the part of the ad's message that resonates the most with me.
I really think Chrysler is on the road to recovery fast. The last decade with Diamler is history, and the reworked versions of their entire lineup are a huge improvement. I think 5 years from now they will have a really strong line of cars.
I'm sorry, but an advertisement doesn't work for me unless it fits the product being promoted. For example, notice how Apple ads are slick and hip, with a bit of humor thrown in. That to me says what an Apple is all about. All I got out of the Chrysler ad is that they're making big talk, but until they can walk the walk I'm not buying it. We got the sizzle, but I want to see the steak.
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