Best American car commercial, EVER
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It was the best commercial I saw watching the Super Bowl.
Please, never say "EVER" when discussing the auto industry. That's one lesson I've managed to learn along the way while supporting each element of the current domestic automotive triad.
But I do hope there is more to the new attitude than just unbuttoned executive shirts in a marketing meeting. It will take the removal of design bloat - as in focusing on end-user affordability and transport efficiency and not on foisting an electronics up-sell platform on the prospective customer base.
Transparency cuts both ways.
But I do hope there is more to the new attitude than just unbuttoned executive shirts in a marketing meeting. It will take the removal of design bloat - as in focusing on end-user affordability and transport efficiency and not on foisting an electronics up-sell platform on the prospective customer base.
Transparency cuts both ways.
Originally Posted By: RnR
Please, never say "EVER" when discussing the auto industry. That's one lesson I've managed to learn along the way while supporting each element of the current domestic automotive triad.
But I do hope there is more to the new attitude than just unbuttoned executive shirts in a marketing meeting. It will take the removal of design bloat - as in focusing on end-user affordability and transport efficiency and not on foisting an electronics up-sell platform on the prospective customer base.
Transparency cuts both ways.
DID YOU EVEN WATCH THE COMMERCIAL?
Please, never say "EVER" when discussing the auto industry. That's one lesson I've managed to learn along the way while supporting each element of the current domestic automotive triad.
But I do hope there is more to the new attitude than just unbuttoned executive shirts in a marketing meeting. It will take the removal of design bloat - as in focusing on end-user affordability and transport efficiency and not on foisting an electronics up-sell platform on the prospective customer base.
Transparency cuts both ways.
DID YOU EVEN WATCH THE COMMERCIAL?
Not sure what that commercial is trying to tell me other than "here's a car that comes from Detroit". Connecting the whole "the motor city is coming back" notion to a whiny d-bag that got successful and famous doing something other than designing and making cars seems silly to me.
awesome! makes me want one!!
Originally Posted By: ChuckBerry
Not sure what that commercial is trying to tell me other than "here's a car that comes from Detroit". Connecting the whole "the motor city is coming back" notion to a whiny d-bag that got successful and famous doing something other than designing and making cars seems silly to me.
I agree. All of the Chrystler commercials lately are horrible. IMO the new cars they have are all ugly too. It seems like this commercial is geared at the wanna be thugs that currently drive Cadillacs.
Not sure what that commercial is trying to tell me other than "here's a car that comes from Detroit". Connecting the whole "the motor city is coming back" notion to a whiny d-bag that got successful and famous doing something other than designing and making cars seems silly to me.
I agree. All of the Chrystler commercials lately are horrible. IMO the new cars they have are all ugly too. It seems like this commercial is geared at the wanna be thugs that currently drive Cadillacs.
Originally Posted By: ryland
Originally Posted By: ChuckBerry
Not sure what that commercial is trying to tell me other than "here's a car that comes from Detroit". Connecting the whole "the motor city is coming back" notion to a whiny d-bag that got successful and famous doing something other than designing and making cars seems silly to me.
I agree. All of the Chrystler commercials lately are horrible. IMO the new cars they have are all ugly too. It seems like this commercial is geared at the wanna be thugs that currently drive Cadillacs.
That sounds a bit racist.
Originally Posted By: ChuckBerry
Not sure what that commercial is trying to tell me other than "here's a car that comes from Detroit". Connecting the whole "the motor city is coming back" notion to a whiny d-bag that got successful and famous doing something other than designing and making cars seems silly to me.
I agree. All of the Chrystler commercials lately are horrible. IMO the new cars they have are all ugly too. It seems like this commercial is geared at the wanna be thugs that currently drive Cadillacs.
That sounds a bit racist.
Originally Posted By: whip
Originally Posted By: ryland
I agree. All of the Chrystler commercials lately are horrible. IMO the new cars they have are all ugly too. It seems like this commercial is geared at the wanna be thugs that currently drive Cadillacs.
That sounds a bit racist.
Wanna-be thuggery knows no skin tone. Take it from someone who lives in Philly.
Wanna-be thuggery also knows no lifestyle or socioeconomic status. Take it from someone who lived in Philly suburbs...
Originally Posted By: ryland
I agree. All of the Chrystler commercials lately are horrible. IMO the new cars they have are all ugly too. It seems like this commercial is geared at the wanna be thugs that currently drive Cadillacs.
That sounds a bit racist.
Wanna-be thuggery knows no skin tone. Take it from someone who lives in Philly.
Wanna-be thuggery also knows no lifestyle or socioeconomic status. Take it from someone who lived in Philly suburbs...
That was the lamest commercial, I ever watched. I kept waiting for the car to get jacked, when he parked outside the theatre. I liked the "Hey that thing got a Hemi" much better. I am not all that impressed to go buy a car, simply because it is made from Detriot. The Unions have just ruined that notion for me, because I know they are behind every car that rolls out of that city. They have ruined the whole American steel concept for me.
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Originally Posted By: d00df00d
Originally Posted By: whip
Originally Posted By: ryland
I agree. All of the Chrystler commercials lately are horrible. IMO the new cars they have are all ugly too. It seems like this commercial is geared at the wanna be thugs that currently drive Cadillacs.
That sounds a bit racist.
Wanna-be thuggery knows no skin tone. Take it from someone who lives in Philly.
Wanna-be thuggery also knows no lifestyle or socioeconomic status. Take it from someone who lived in Philly suburbs...
Couldnt be more true. Love the instant assumption all the time...
Originally Posted By: whip
Originally Posted By: ryland
I agree. All of the Chrystler commercials lately are horrible. IMO the new cars they have are all ugly too. It seems like this commercial is geared at the wanna be thugs that currently drive Cadillacs.
That sounds a bit racist.
Wanna-be thuggery knows no skin tone. Take it from someone who lives in Philly.
Wanna-be thuggery also knows no lifestyle or socioeconomic status. Take it from someone who lived in Philly suburbs...
Couldnt be more true. Love the instant assumption all the time...
Funny L.I. Newsday called the Chrysler Commercial the best of the game, I agree, but that isn't really saying much. IMO this years Super Bowl Commercials, Half Time Show, and singing of the National Anthem stunk! Christina A should have learned the words first, what a shame!
Originally Posted By: ChuckBerry
Not sure what that commercial is trying to tell me other than "here's a car that comes from Detroit". Connecting the whole "the motor city is coming back" notion to a whiny d-bag that got successful and famous doing something other than designing and making cars seems silly to me.
couldnt have said it any better
Not sure what that commercial is trying to tell me other than "here's a car that comes from Detroit". Connecting the whole "the motor city is coming back" notion to a whiny d-bag that got successful and famous doing something other than designing and making cars seems silly to me.
couldnt have said it any better
Originally Posted By: d00df00d
This is an excellent example of marketing. Definitely one of the better ones I've seen. It takes essentially zero content and turns it into a powerful message. It's hot air that somehow has impact. I like it.
+1
This is an excellent example of marketing. Definitely one of the better ones I've seen. It takes essentially zero content and turns it into a powerful message. It's hot air that somehow has impact. I like it.
+1
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I've got an example of what the Motor City can do from the days when the world turned to Detroit for engineering excellence...
Roller cam, full-flow cooling system, cockpit adjustable shocks, more power than 2 Fords put together - Packard. In 1932, Packard engineering was able to measure materials to one millionth of an inch. They introduced the world to the V-12...in the year 1917...the "H" shift pattern and had built engines for racing airplanes and the Navy's Zeppelins (that were specified to go hundreds of hours of continuous running without inspection/maintenance).
Detroit starts building them like that again...that kind of excellence in engineering, styling and performance...and you won't have to have some kid with attitude hawking the goods...
Oh...and in case you're wondering, my '32 Packard gets 15W40 Rotella for that magnificent straight 8 engine...
Roller cam, full-flow cooling system, cockpit adjustable shocks, more power than 2 Fords put together - Packard. In 1932, Packard engineering was able to measure materials to one millionth of an inch. They introduced the world to the V-12...in the year 1917...the "H" shift pattern and had built engines for racing airplanes and the Navy's Zeppelins (that were specified to go hundreds of hours of continuous running without inspection/maintenance).
Detroit starts building them like that again...that kind of excellence in engineering, styling and performance...and you won't have to have some kid with attitude hawking the goods...
Oh...and in case you're wondering, my '32 Packard gets 15W40 Rotella for that magnificent straight 8 engine...
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it's just a commercial. playing up the nationalism, gung-ho, we can do it, come back from the brink attitude w/ a recognizable media character from Detroit (can't use Kid Rock, he gets his paycheck from GM).
No disrespect to the good people of Detroit, but people have been talking about its resurgence for decades...hasn't happened yet. Time has simply passed the city by...if it is going to reinvent itself, it needs to do something other than hope that the car makers come back. The world is different now than it was in the middle of the last century.
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