2k BMW, maybe my experience would help.
I used ARX on my pampered 2002 BMW 330ci with 30k miles. I observed no noticeable difference.
I'm confident this car didn't have any sludge or stuck piston-ring issues.
I also did one treatment on my '98 Chev k1500 with 175k miles. I should have done two, but this truck never missed a 3k oil change. Ever.
In any case, I saw a significant increase in highway fuel economy, and I suspect that ARX loosened stuck ring-packs, therefore increasing compression and fuel economy. I think the above posters are correct when they say its best application is in high mileage vehicles that are suffering from the consequences of long-term use.
Just like everything we import to canada, we get raped on the duty/customs fees. For my part, I wouldn't hesitate to pay all of this for use in a high mileage vehicle, and I intend to order more for a second treatment on that chevy.