$10k over? yeepers. I wonder if that is part of a plan though: they want to keep that Bronco, as a nice lawn ornament, to attract buyers for other vehicles (but hey if someone really wanted the Bronco at that price, then that is gravy of course).
I have zero interest in that new Bronco, I wouldn't want it for $10k under MSRP. I'd take a Wrangler all day over that thing.