I will tell you why Shell does not kill off Quaker State, it's the number two selling oil in North America. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$
Are things really that BAD for Quaker State?
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Schmoe, I realize that, which is why I thought the commercial was so funny that I remembered it. You stated in the post above mine that Slick50 didn't have any Teflon. Unless the formulation changed in the last year or so, I think you're mistaken.
Johnny, yeah, I figured QS oil is more regarded in the US than Shell oil. So, who's #1? Castrol or Mobil?
Yup, they may have jumped the shark on this one!quote:
I noticed this too. It kind of reminds me of how they had to bring that "Arthur" kid onto the Brady Bunch the last season or two before the show finally went belly-up!
Schmoe - the varnish I got on the QS was far worse than what I got with Castrol and Pennzoil on the same car. It was a dramatic difference...
Quattro Pete: I believe Pennzoil is the number 1 selling oil in the US but I might be wrong.
If I bought a brand new car I would have NO PROBLEM using Quaker State dino, blend or synthetic in the proper viscosity. I think it is a very good oil.
If I bought a brand new car I would have NO PROBLEM using Quaker State dino, blend or synthetic in the proper viscosity. I think it is a very good oil.
I'm the second owner of a 1993 Acura Integra with 215 000 miles on it. It had a diet of QS dino until I bought it at 100 000 miles. I switched QS Synt (100%. Had to change the Valve cover gasket last week and to my surprise it was very clean.No sludge to be seen. I use Mobil 1 in my mustang but no prblem with quaker state.
As I've stated before, it's only the High Mileage formula that uses Slick 50. The regular Quaker State is the number 2 selling brand in the U.S.
Isn't there a class action lawsuit against Slick-50?
http://www.ftc.gov/os/1997/07/bluecora.pdf
http://www.ftc.gov/os/1997/07/bluecora.pdf
quatrro pete
A couple of folk have mentioned to me that the Penzoil name will no longer be on Sopus industrial oils, but that of QS. Vice versa Qs will be phased in as the ind. oil and out of the engine oil or at least less emphasized.
[ January 11, 2006, 08:29 PM: Message edited by: salesrep ]
On the grape vine.
A couple of folk have mentioned to me that the Penzoil name will no longer be on Sopus industrial oils, but that of QS. Vice versa Qs will be phased in as the ind. oil and out of the engine oil or at least less emphasized.
[ January 11, 2006, 08:29 PM: Message edited by: salesrep ]
The FTC got after Quaker State years ago over some Slick 50 advertising. That's very old news. A lot of things have changed since then.
Sales rank of motor oil in North America as of October 31, 2005.
1. Pennzoil
2. Quaker State
3. Valvoline
4. Castrol
5. Havoline
6. Mobil
7. Toss up for the rest of them.
Now we are talking a lot of volume here, but to put it in perspective, there is more Pennzoil sold than Quaker State and Valvoline put together.
Sales rank of motor oil in North America as of October 31, 2005.
1. Pennzoil
2. Quaker State
3. Valvoline
4. Castrol
5. Havoline
6. Mobil
7. Toss up for the rest of them.
Now we are talking a lot of volume here, but to put it in perspective, there is more Pennzoil sold than Quaker State and Valvoline put together.
Johnny,
Do you know the actual market share % of each? Last time I saw any numbers,probably 5 or 6 years ago, PZ was 22%, QS and Valvoline were both around 14 %.
Do you know the actual market share % of each? Last time I saw any numbers,probably 5 or 6 years ago, PZ was 22%, QS and Valvoline were both around 14 %.
No teflon in the S50 chemistry. Teflon will clog up orifaces and filters. I keep cars way over 250K, as do a lot of us here on this board. That's why we're here, to learn about the longevity factors. I think with any dino, your going to get varnish, just the nature of the oil, especially in the mid 70's. What was that stuff rated, SE or SF or something like that. They didn't have the same technology on making engine oils as they do now. Also, QS is owned by Pennzoil...I think...I know they have already been bought out by another company...
Since retirement I don't have access to those numbers anymore. The last I saw was in October and at that time Pennzoil's overall market share was at 24% and their market share in the installed market (lube centers, car dealers, independent garages, etc.) was at 35%. I believe the QS and Valvoline numbers were at around 17% QS and 15% Valvoline.
When Shell bought PQS it was for their automotive business and I would not be surprised if they phased Pennzoil and Quaker State out of the commercial and industrial business. That's where Shell is strong and they sure don't need anymore competition in that area with their own brands.
When Shell bought PQS it was for their automotive business and I would not be surprised if they phased Pennzoil and Quaker State out of the commercial and industrial business. That's where Shell is strong and they sure don't need anymore competition in that area with their own brands.
Bold statement here, YES it's that bad... you can use it and have no harm done if you change your oil frequently. Good luck.
Johnny;
Any insight on how much of Pennzoil's sales volume is in bulk to oil change places linked to them organizationally?
I guess what I'm saying is that these rankings need to be taken with a grain of salt...like when we find out that a significant portion of Ford/GM/Chrysler sales are to Rental companies under their control. The choices that individual consumers make with their few bucks are more telling than the orders placed by conglomerations when they have a stake on both sides of the transaction.
All of which is not meant to detract from the fact that Pennzoil is good stuff!
Any insight on how much of Pennzoil's sales volume is in bulk to oil change places linked to them organizationally?
I guess what I'm saying is that these rankings need to be taken with a grain of salt...like when we find out that a significant portion of Ford/GM/Chrysler sales are to Rental companies under their control. The choices that individual consumers make with their few bucks are more telling than the orders placed by conglomerations when they have a stake on both sides of the transaction.
All of which is not meant to detract from the fact that Pennzoil is good stuff!
Well, with a 35% market share in the installed market a lot of that is lube centers, and a lot of that is Jiffy Lube. However there are a lot if independent Jiffy Lubes (franchises) that do not feature Pennzoil. Can't really compare it to what Ford/GM/Chrysler is doing with rental companies as you do not rent oil, you sell it to the consumer, and market share is based off of consumer purchases.
Not sure what it's like in Indiana but in Wisconsin there are over 70 Pennzoil 10 Minute Oil Change Centers, each independent owned. There are only 3 or 4 Jiffy Lubes in Wisconsin and they are in Madison. They are part of a large franchise group and at one time they did feature Pennzoil but now their featured oil is Union 76, soley based on cost.
Anyway if you wanted to focus on a segment of the industry Pennzoil's largest volume sales are through the lube center business which includes independents, Jiffy Lube, and Wal-Mart.
If you look at market share on the retail side of the business, the top 4 would be the following:
1. Pennzoil
2. Castrol
3. Valvoline
4. Quaker State
The percentage points between these 4 is very little. Of course each brand has pockets of the country where they are number one, but overall these are the rankings.
A few examples close to me:
Wisconsin rankings: Pennzoil, Quaker State, Valvoline
Minnesota: Valvoline, Mobil, Pennzoil
Michigan: Western MI & the UP, Pennzoil, Quaker State, Valvoline. Eastern Michigan, Valvoline, Quaker State, Pennzoil.
I am originally from Texas and Pennzoil has a commanding market share lead in Texas. Next door in Louisiana, Castrol & Havoline are the market leader.
Now I'm retired and I rather talk about fishing
Not sure what it's like in Indiana but in Wisconsin there are over 70 Pennzoil 10 Minute Oil Change Centers, each independent owned. There are only 3 or 4 Jiffy Lubes in Wisconsin and they are in Madison. They are part of a large franchise group and at one time they did feature Pennzoil but now their featured oil is Union 76, soley based on cost.
Anyway if you wanted to focus on a segment of the industry Pennzoil's largest volume sales are through the lube center business which includes independents, Jiffy Lube, and Wal-Mart.
If you look at market share on the retail side of the business, the top 4 would be the following:
1. Pennzoil
2. Castrol
3. Valvoline
4. Quaker State
The percentage points between these 4 is very little. Of course each brand has pockets of the country where they are number one, but overall these are the rankings.
A few examples close to me:
Wisconsin rankings: Pennzoil, Quaker State, Valvoline
Minnesota: Valvoline, Mobil, Pennzoil
Michigan: Western MI & the UP, Pennzoil, Quaker State, Valvoline. Eastern Michigan, Valvoline, Quaker State, Pennzoil.
I am originally from Texas and Pennzoil has a commanding market share lead in Texas. Next door in Louisiana, Castrol & Havoline are the market leader.
Now I'm retired and I rather talk about fishing
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