As Patman said we don't really have the "free" phones here anymore but yes they still incentivize contracts(usually 2 years) by giving you $200-300 off the phone is you sign a contract. By you really have to do the numbers because sometimes the BYOD plans are cheaper by a margin that works out cheaper if you just buy the phone at full price.I suspect phone plans that supply so called free phones are much different in Canada than the USA regarding ATT, Verizon and TMobile
Though in Canada they still have contracts if you get a phone from the provider?