Originally Posted By: Panzerman
I have nothing aginst Amsoil. I am not a advocate of extended drains, so thats probably why I never got involved with Amsoil. But I think Amsoil is becoming a dinosuar with all the synthetics out there and although they may argue about being superior or going longer drains. How much better can one get in the face of convinence and price, not to mention all the specials and rebates that make synthetic oils cheaper or the same price as Conventionals. Really when yo can get Quaker State full syn, 5 qts for $18 all the time. Its really hard to sell the Amsoil down the road.
Here's where your rationale works. Former people who would not do 6 months without using an oil like the 1year/25k Amsoil products are getting the confidence to use OTC synthetics in that capacity. They aren't typically going to the 7500 mile mark over that 6 months.
For those users, it comes down to 150% overkill versus 300% overkill, and the 150% overkill is at a discount.
OLM users may choose above common conventional to bolster their faith in the mechanism.
Demographics has a decent influence here too. The mega commuter is getting retired. The neurotic soccer parents are lessor in numbers.
There's still enough of them to support expanding sales. Keep in mind that the demographic here is weighted on the older side, so we've got a biased view.
I will eventually test the XL line for well beyond the suggested 7500/6month limits. I'm sure it's capable of probably double in the right service ..that is, one year.