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I just purchased tires from Kauffman Tire but approached Discount Tires for a quote. I was shocked when they quoted me $150 more for the same tires I bought @ Kauffman. They definitely have excellent service but it's not worth the price.
Hmmmm, interesting. Son got a Kauffman price with a $50 allowance/rebate on the purchase of 4 tires in Atlanta. On my suggestion he then went to DT with the quote, DT beat the price, and gave him a credit on one BFG that still had tread left. It was a replacement tire DT got for the OE that got a nail in it that couldn't be repaired. They also went out of their way to get him that tire and an adjustment for the OE BFG Rugged Trail.
I also advised my son not to buy the total replacement certificates for his new DT BFG Rugged Trails. Well, sure enough he got a nail in the sidewall not long after. DT got him a new tire for the cost of total replacement for all the tires, which I thought was fair, and gave him peace of mind.
DT also beat an online(lowest) Treadepot(Kauffman) price with a comparable Wally install on a set of General Altimax HP's. Couldn't have been more satisfied.
I would say on price you need to do your homework, be knowledgable on what you want and what you are willing to pay. IME, DT will, as someone said, sharpen their pencil and work hard to earn you business. Since finding DT I haven't bought tires anywhere else.
And, they have rotated my OE Accord tires FOC, and even send me an email invitation to remind me. Says I can send it to a friend if I choose. I've already posted a thread here about my satisfaction with the rotations done at DT. Also IME, the service after after the sale, with rotations and balance has been second to none.