I think it is -30C as opposed to F.
In any case, John you are still missing the point. That particular information about -30C is what most people *DON'T CARE ABOUT*
So why is it so prominently displayed on every bottle?
How many mornings during a winter temperature drops to -30C (-22F)? In my case, maybe few days, 5 max. That is in Canada too.
Say about 120 winter days, that is 5/120 = 4% of the time max
Now consider a more typical winter temperature of about say -10C / 14F. This would be typical on most mornings, so about 50% of the time.
Furthermore, I don't really care if my car will start at those extreme cold temps. Of course it will. Engines today are much more sophisticated, so [censored] right it will start. I am far more interested in minimizing damage taking place on cold startup.
So the real question of interest:
50% of the time (-10C / 14F) during winter how much damage (viscosity, thin/thick)
That is the question that the 1st number xxW should answer. That is what most are interested in.
Regarding starting, there are block heaters, there are bigger started/batteries, etc.